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Chapter 15

Chapter 15

Chapter 15. Integrated Marketing Communications. Chapter Objectives. Explain how integrated marketing communications relates to the development of an optimal promotional mix. Describe the communication process and how it relates to the AIDA concept.

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961 views • 53 slides
Chapter 15

Chapter 15

Chapter 15. Integrated Marketing Communications. Chapter Objectives. Explain how integrated marketing communications relates to the development of an optimal promotional mix. Describe the communication process and how it relates to the AIDA concept.

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801 views • 53 slides
Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel

Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel

Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel factors. Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, message and channel factors. What is communication?

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692 views • 36 slides
Why technology is important

Why technology is important

Why technology is important. Machines make better decisions, more often and they optimize daily. Programmatic buying is quicker, smarter and more efficient. Your dollar goes farther resulting in better ROI. Did you know that over 85% of all US stock trades are made by machines?.

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303 views • 29 slides
REUSE & RETAIL MANAGEMENT

REUSE & RETAIL MANAGEMENT

REUSE & RETAIL MANAGEMENT . REUSE & RETAIL MANAGEMENT . AGENDA. 2:00 Welcome/Introductions 2:10 Reuse & Retail 3:15 Break 3:30 5 Steps to Increasing Revenue 4:00 Open Discussion/Q & A 4:30 Store Tour. REUSE & RETAIL MANAGEMENT . INTRODUCTIONS. Robert Crocker

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491 views • 27 slides
SQL 2005 Customer Evidence

SQL 2005 Customer Evidence

SQL 2005 Customer Evidence. Contact: Ram Ramanathan . SQL Server 2005 TB+ Customers Data Warehousing w/ Relational Query. 5 TB Retail Data Warehouse on HP Superdome Uses SQL Server OLAP, SSIS, SSRS. 5.3 TB Credit Card DW, 5 Mil card holders 300 users, OLAP, SSIS, SSRS, Office BSM.

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418 views • 26 slides
OBJECTIVES - TEST MARKET CONSIDERATIONS MODULE

OBJECTIVES - TEST MARKET CONSIDERATIONS MODULE

OBJECTIVES - TEST MARKET CONSIDERATIONS MODULE. To learn the reasons for conducting a test market To learn the basic steps in test market studies To learn the role of Technology in a test market study. TEST MARKET DEFINED.

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359 views • 20 slides
How to create Facebook paid Advertisement

How to create Facebook paid Advertisement

Facebook advertising is became one of the most important platform for the business people who are looking for branding and increase of the business. Facebook paid campaigns are most cost effective and will give you a good return on Investment(ROI). It gives you more leads and make your business runs round the world. For more info contact us- info@benergdigimark.com or visit http://www.benergdigimark.com/

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288 views • 15 slides
Geolocation Marketing

Geolocation Marketing

Geolocation Marketing. Presented by: David Fox Jensen, CEO. The Consumer Discovery Journey (CDJ).

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320 views • 14 slides
Yext and Uber: Its Implication for Tracking ROI for Local SEO

Yext and Uber: Its Implication for Tracking ROI for Local SEO

In this article we talk about Local SEO and Conversion. We consider two websites Yext and Uber and how they help in creating a clearer goal of conversion

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