'Strategic groups' diaporamas de présentation

Principles of Marketing

18. Principles of Marketing. Creating Competitive Advantage. Learning Objectives. After studying this chapter, you should be able to: Discuss the need to understand competitors as well as customers through competitor analysis

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CHAPTER 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis

CHAPTER 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. K NOWLEDGE O BJECTIVES. Studying this chapter should provide you with the strategic management knowledge needed to:.

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Competitive Strategies Strategic Management in Action by Mary Coulter Ch. 6

1.03k views • 32 slides

Industrial Organization Economics (IO): The dominant doctrine of imperfect oligopoly markets

Industrial Organization Economics (IO): The dominant doctrine of imperfect oligopoly markets. Arto Lahti. Industrial Organization Economics (IO) The dominant doctrine of imperfect oligopoly markets.

392 views • 29 slides

Blue Ocean Strategy: Chapter 3

Blue Ocean Strategy: Chapter 3. Crystal Hill Stephen Lechtenberg Anand McGee Allison Purtell Jason Torres. Reconstruct Market Boundaries. Challenge : Successfully identify, out of the possibilities that exist, commercially compelling blue ocean opportunities . Six Paths Framework:.

1.08k views • 25 slides

Hitt, Ireland, Hoskission, Rowe & Sheppard

0. Chapter Three: The External Environment. Hitt, Ireland, Hoskission, Rowe & Sheppard. Strategic Management. N o t e s. Competitiveness & Globalization . The Strategic Management Process. Strategic Objectives & Inputs. Ch. 1: Strat. Mgmt. & Com-petitiveness.

469 views • 25 slides

The Strategy Design Process

The Strategy Design Process. Strategic Analysis. Strategic Choice. Strategy Implementation and Evaluation. Identify Sustainable Competitive Advantage. Select Sustainable Competitive Advantage. Create Sustainable Competitive Advantage. Understand Industry Context and Competition.

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ANALYZING AN industry

ANALYZING AN industry. Strategy: A View from the Top. Group 5 Dougless Hentges Austin Mapes David Murdock Cindal Peterson Molly Redden. What is an Industry. Products Customers Geography Stages in the production-distribution pipeline . Potential Entrants. Threat of new entrants.

280 views • 19 slides

Six Paths Framework

Six Paths Framework. Define their industry with similarities and focus on being the best within it Look at their industries through the lens of generally accepted strategic groups (Ex. Luxury automobiles, economy cars, family vehicles) and strive to stand out in the strategic group they play in.

1.01k views • 18 slides

Blue Ocean Strategy Takeaways

Blue Ocean Strategy Takeaways. TEAM 4 Carly Buell Ryan Buell Brian Cote Shana Hartford April Miller Brittany Snethkamp Austin Stewart. How to Create Uncontested Market Space and Make the Competition Irrelevant.

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Blue Ocean Strategy Takeaways

Blue Ocean Strategy Takeaways. TEAM 4 Carly Buell Ryan Buell Brian Cote Shana Hartford April Miller Brittany Snethkamp Austin Stewart. How to Create Uncontested Market Space and Make the Competition Irrelevant.

368 views • 17 slides

Transition Issues for Countries in Transition

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Hierarchy of External Influences

Hierarchy of External Influences. Social Economic Technical Global Political/Legal. Remote Environment. Competitive Environment. Firm. Five Forces Competitor Intelligence Industry Structure Strategic Groups Political/Legal. Social Influencers (Stakeholders).

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EXTERNAL ENVIRONMENT

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1950’s Structure / Conduct & Performance paradigm (Joe Bain)

1950’s Structure / Conduct & Performance paradigm (Joe Bain). Basic Conditions Of Cost And Demand. Market Structure. number of sellers, buyers, and suppliers. Market Conduct. pricing, advertising, R&D, etc. Market Performance. profits, growth. Strategic Group Analysis.

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Ch. 3 Reconstruct Market Boundaries

Ch. 3 Reconstruct Market Boundaries. Blue Ocean Strategy Sara, Cher, Sarah, Daisy, & Sean. 1 st Principle of Blue Ocean Strategy. Break from the competition Create blue oceans Questions Are there systematic patterns for reconstructing market boundaries to create blue oceans?

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Pertemuan Keduapuluhempat

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Earth Observations Task Force

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