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Strategic Brand Management

Strategic Brand Management

Strategic Brand Management. What is a brand?. --A distinguishing name and/or symbol to identify and differentiate products from those offered by competitors. --Brand equity: the set of assets (or liabilities) linked to a brand name and symbol that goes beyond the value provided by the product.

By petronella
(403 views)


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Strategic Research

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Chapter Outline. Chapter Key Points Research: The Quest for Intelligence and Insight The Uses of Research Research Methods Used in Advertising Planning Research Challenges. Key Points. Discuss the types of strategic research

By gafna (126 views)

Strategic Research

Strategic Research

Strategic Research. Marketing Research Systematic procedure for gathering, recording & analyzing new information about current & potential markets Advertising Research Systematic gathering & analysis of information to help develop or evaluate advertising strategies, ads and ad campaigns.

By nissim-johnston (108 views)

Strategic Research

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Chapter Outline. Chapter Key Points Research: The Quest for Intelligence and Insight The Uses of Research Research Methods Used in Advertising Planning Research Challenges. Key Points. Discuss the types of strategic research

By mpadilla (0 views)

Strategic Research

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Key Points. Discuss the types of strategic research Identify the four uses of research in advertising List the common research methods used in advertising Explain how account planning works.

By susan (143 views)

Strategic Research

Strategic Research

Strategic Research. Holiday Inn Express Stays Smart. What research results led to an upgrade of all Holiday Inn Express bathrooms? How did their agency, Fallon Worldwide, turn a plumbing change into a competitive advantage?. Types of Research. Secondary Research

By suter (0 views)

Strategic Research

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Key Points. Discuss the types of strategic research Identify the four uses of research in advertising List the common research methods used in advertising. Research: The Quest for Intelligence and Insight. Market research

By lora (135 views)

Strategic Research

Strategic Research

Strategic Research. Lecture 9. Recap. Psychological Influences that Motivate Consumers Behavioral Influences on Consumer Decisions The Consumer Decision Process Segmenting and Targeting. Chapter Outline. Chapter Key Points Research: The Quest for Intelligence and Insight

By nelson (63 views)

JNS 2 Market Research Group

JNS 2 Market Research Group

JNS 2 Market Research Group. Axiom Press : In depth look at the customers. Joseph Pacini Nancy Canales Sakura Kato Stephanie Throssell. Background. CultureGrams Created in 1974 Over 176 countries CD-ROM/Internet as well as print Axiom Press Kristine Widtfeldt, Executive Vice President

By alagan (99 views)

Strategic Partnership Group

Strategic Partnership Group

Strategic Partnership Group, LLC (SPG) partners with business professionals to help meet the long term and short term goals, strategies, and growth of your company.

By spgconsultants (0 views)

Strategic Stakeholder Group

Strategic Stakeholder Group

Strategic Stakeholder Group. Workshop. Children and Young People with Learning Difficulties and Disabilities. Children and Young People’s Plan. 10 Priority Outcomes , each with a named lead.

By burton (158 views)