'Strong brand image' diaporamas de présentation

Lecture 6 Marketing Communication

Lecture 6 Marketing Communication. Dr. Lucy Ting Lucy.Ting@manchester.ac.uk. Agenda . Marketing Communications Consumer Perspective Integrated Marketing Communications Definitions Characteristics Levels of Integration Drivers and Barriers Communication Mix Tools Mass Market Appeal

1.17k views • 39 slides

InterContinental Hotels Group

3.99k views • 36 slides

Amazon.com vs. Wal-Mart

542 views • 30 slides

AMERICAN UNIVERSITY OF BEIRUT

AMERICAN UNIVERSITY OF BEIRUT. SWOT ANALYSIS. Strategic Management. The set of managerial decisions and actions that determines the performance of an organization in the long-run. Why Strategic Management Is Important. It forms the basis of the decision-making process.

744 views • 17 slides

SAMSUNG GALAXY TAB 2

325 views • 17 slides

Janet Cookson, Eva Zaman , Faiza Ejaz , Grace Odom, & Jonathan Bryson

314 views • 17 slides

532 views • 14 slides

Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace.

252 views • 14 slides

Charles Dotterrer Zack Lucas Tracie Holthaus

Charles Dotterrer Zack Lucas Tracie Holthaus. Background. Headquartered in Grants Pass, Oregon Started in 1992 As of January 2006 they have 78 locations and another 25 are scheduled to open this year. Locations

223 views • 10 slides

161 views • 10 slides

About TWG Tea

About TWG Tea. International luxury tea brand Established in Singapore (3 stores) Other stores in Japan, UK, USA Tea salons (retail and dine -in) Teashops (retail only) Targeted toward affluent consumers, mostly women 24+. Marketing Mix.

1.43k views • 7 slides

Advertising

Advertising. How do firms actually use it to build a brand image. What is it?. Advertising is a paid for, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Source: wikipedia. Brand image & TV advertising.

382 views • 7 slides

Creative Agency San Francisco:

A good packaging will attract the attention of the consumer and will encourage you to choose your product instead of one of the competition.

14 views • 1 slides