Sweeps - PowerPoint PPT Presentation

How do television networks make money?

How do television networks make money?. Commercials! . What type of show do you think networks are able to charge companies the most for to air their commercials? http://www.adweek.com/news/television/nfl-hammers-out-nine-year-rights-renewals-nbc-cbs-fox-137128.

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Local Program Initiative

Local Program Initiative. March 2012 Webinar Welcome!. Today. Outline of phase I Discuss goals questionnaire Local Programming Assessment Format Analysis of Tennessee Crossroads. Phase I - Goal Appraisal . Collect and assess station goals for local programs

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