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Exploratory Research Design: Secondary Data

Chapter IV. Exploratory Research Design: Secondary Data. Chapter Outline 1) Overview 2) Primary versus Secondary Data 3) Advantages & Uses of Secondary Data 4) Disadvantages of Secondary Data. 5) Criteria for Evaluating Secondary Data

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Chapter Four Exploratory Research Design: Secondary Data

Chapter Four Exploratory Research Design: Secondary Data. Chapter Outline. Primary Versus Secondary Data Uses and criteria of Secondary Data Classification of Secondary Data Internal Secondary Data External Secondary Data Summary Questions for Revision. Primary Vs. Secondary Data.

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Chapter Five

Chapter Five. Chapter 5. Figure 5.1 Relationship to the Previous Chapters and The Marketing Research Process. Figure 5.1 Relationship of Syndicated Sources to the Previous Chapters and the Marketing Research Process. Focus of this Chapter. Relationship to Previous Chapters.

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Exploratory Research Design: Secondary Data

Chapter Four Exploratory Research Design: Secondary Data

Chapter Five