Television viewership - PowerPoint PPT Presentation

Television Planning

Television Planning. Basic Terminology. Reach. The number or percentage of a population group exposed to a media schedule within a given period of time Generally expressed as a percentage Television: Television Viewership Press : Press Readership Radio : Radio Listenership. TRP.

★ ★ ★ ★ ★

355 views • 16 slides

Meet The CRE

Meet The CRE . July 25, 2012. Confidential and Proprietary. Mission. To advance the knowledge and practice of methodological research on audience measurement through the active collaboration of Nielsen and its clients. . Core Values. Transparency Inclusiveness Diversity Imagination

★ ★ ★ ★ ★

249 views • 13 slides

View Television viewership PowerPoint (PPT) presentations online in SlideServe. SlideServe has a very huge collection of Television viewership PowerPoint presentations. You can view or download Television viewership presentations for your school assignment or business presentation. Browse for the presentations on every topic that you want.