Marketing Automation Software
Download the PDF: https://www.demandmetric.com/content/marketing-automation-software-selection
Marketing automation refers to software platforms that replace high-touch, repetitive manual
processes, like email marketing, with automated solutions.
Across many Industry research studies, marketers report an increase in the following key outcomes
as a result of implementing marketing automation:
With revenues for business-to-business (B2B) marketing automation systems closing in on $525
million this year, selecting the best vendor for your business in this growing market is a critical
task. Lack of attention to detail during the selection process can waste time and resources during
implementation and produce a sub-optimal outcome. Therefore, a disciplined selection process is
essential to ensure that your marketing automation project starts off on the right foot.
This How-To Guide outlines Raab Associates’ methodology for selecting a marketing automation
vendor, and it provides a set of tools that you can use to ensure that the vendor selection process
goes smoothly.
HOW-TO GUIDE
Total Marketing Revenue Contribution
Lead to Closed Sale Conversion Percentage
Quality of Leads Passed to Sales
Revenue Per Sale
Percent of Leads Accepted by Sales
Quantity of Leads Generated
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