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Total customer benefit - PowerPoint PPT Presentation

???????? Social Media Marketing Management

Tamkang University. ???????????? (Consumer Psychology and Behavior on Social Media). ???????? Social Media Marketing Management. 1042SMMM04 MIS EMBA (M2200) (8615) Thu, 12,13,14 (19:20-22:10) (D309). Min-Yuh Day ??? Assistant Professor ??????

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782 views • 78 slides

Creating Customer Value, Satisfaction, and Loyalty

Creating Customer Value, Satisfaction, and Loyalty. LECTURE-5. Chapter Questions. What are good metrics for measuring marketing productivity? How can marketers assess their return on investment of marketing expenditures? How can companies more accurately measure and forecast demand?

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888 views • 32 slides

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Total customer benefit - PowerPoint PPT Presentation

???????? Social Media Marketing Management

Creating Customer Value, Satisfaction, and Loyalty