'Total customer' diaporamas de présentation

CUSTOMER RELATION MANAGEMENT

CUSTOMER RELATION MANAGEMENT. MSc (CR) DR. K K RAHEJA. WHAT WE WILL LEARN?. CUSTOMER CENTRIC APPROACH CUSTOMER SATISFACTION, VALUE,LOYALTY VALUE CONCEPT CUSTOMER PERCEIVED VALUE (CPV) TOTAL CUSTOMER COST/TOTAL CUSTOMER VALUE VALUE PROPOSITION TOTAL CUSTOMER SATISFACTION

1.7k views • 99 slides

MARKETING MANAGEMENT

785 views • 65 slides

Marketing: Managing Profitable Customer Relationships

Chapter 1. Marketing: Managing Profitable Customer Relationships. Market & Product. A market is the set of actual and potential buyers of a product. These buyers share a particular need or want that can be satisfied through exchange relationships.

532 views • 27 slides

Chapter 3 Building Customer Satisfaction, Value, and Retention by

Chapter 3 Building Customer Satisfaction, Value, and Retention by. PowerPoint by Milton M. Pressley University of New Orleans. Kotler on Marketing. It is no longer enough to satisfy customers. You must delight them. Chapter Objectives.

892 views • 25 slides

03. Customer Value, Satisfaction and Loyalty

03. Customer Value, Satisfaction and Loyalty. THARAKA DIAS MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM. Chapter Questions. How can companies deliver customer value, satisfaction, and loyalty?

284 views • 25 slides

MARKETING STRATEGY

MARKETING STRATEGY. 5 Creating Customer Value, Satisfaction, and Loyalty. Organizational Chart.

306 views • 19 slides

Chapter 3

Chapter 3. Building Customer Satisfaction, Value, and Retention. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand how companies deliver customer value and satisfaction. Identify the factors that make a high performance business.

187 views • 18 slides

BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION

487 views • 17 slides

BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION

230 views • 17 slides

ENT4310 Business Economics and Marketing

178 views • 17 slides

Chapter 2: Value

Chapter 2: Value. Learning outcomes. After this study unit, you should be able to: Briefly explain the concept of value in a consumer and organisational context. Discuss the difference between cost-based and value-based methods of determining price.

155 views • 15 slides

Chapter 18

PRINCIPLES OF MARKETING . Chapter 18. Competitive Strategies: Building Lasting Customer Relationships . Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs). Customer Delivered Value. (Profit to the

483 views • 14 slides

Chapter 18

PRINCIPLES OF MARKETING. Chapter 18. Competitive Strategies: Building Lasting Customer Relationships. Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs). Customer Delivered Value. (Profit to the

363 views • 14 slides

Chapter 18

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 18. Competitive Strategies: Building Lasting Customer Relationships. Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs).

261 views • 14 slides

Chapter 18

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 18. Competitive Strategies: Building Lasting Customer Relationships. Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs).

551 views • 14 slides

Chapter 18

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 18. Competitive Strategies: Building Lasting Customer Relationships. Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs).

144 views • 14 slides

Chapter 18

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 18. Competitive Strategies: Building Lasting Customer Relationships. Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs).

145 views • 14 slides

Chapter 5

Chapter 5. Creating customer value, satisfaction, and loyalty. Building customer value, satisfacation, and loyalty Traditional vs Modern customer oriented organization chart. Creating customer value, satisfaction, and loyalty. Customer Perceived value (CPV) ?

341 views • 12 slides

Enterprise Risk Management and Business Continuity Planning

Enterprise Risk Management and Business Continuity Planning. Mark Carey, CPA, CISA President 866.335.2736 x8431 mark@delcreo.com www.delcreo.com. BCP Experience. Business impact assessment Functional versus process view

708 views • 8 slides

Service Profit Chain Ch. 5 Attaining Total Customer Satisfaction

Service Profit Chain Ch. 5 Attaining Total Customer Satisfaction. The Xerox Experience: Figure 5-2 II. Relationship between Satisfaction and Loyalty - Competition and Differentiation - Level of Involvement (Figure 5-3: terrorists , mercenaries, hostages, apostles )

392 views • 4 slides