Total customer value - PowerPoint PPT Presentation

Marketing: creating and capturing customer value

Topic One: Introduction . Marketing: creating and capturing customer value. Objectives. Course Organization Tasks of Marketing Major Concepts &amp; Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges. Course/Text Organization.

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BUILDING CUSTOMER SATISFACTION, AND CUSTOMER VALUE

BUILDING CUSTOMER SATISFACTION, AND CUSTOMER VALUE. BY: AGUNG UTAMA. Total Customer Satisfaction. The customer satisfaction is depend on the offer’s performance in relation to the customer’s expectation.

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755 views • 12 slides

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