Australian Community Trends Report National Study summary by Mark McCrindle
The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment. Some of the other key objectives are: ? Identification of National Giving Macro Segments ? Not-for-profit Awareness and Benchmarking Analysis ? Identification of Giving Blockers and ? Giving Sentiment Index ? Not-for-profit Staff and Leaders Snapshot.
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