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Course Behavioral Economics Alessandro Innocenti Academic year 2013-2014 Lecture 3 Experimental Design Lecture 3 Ex

Course Behavioral Economics Alessandro Innocenti Academic year 2013-2014 Lecture 3 Experimental Design Lecture 3 Experimental Design

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The MR Process in Action

The MR Process in Action. KFC “Family Feast” in the United Kingdom. 1) Establish the Need for Market Research Since the 1990s, KFC has been in the U.K for more than 30 years. More than 300 restaurants. “Takeaway” concept.

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