Tradition change - PowerPoint PPT Presentation

CHAPTER

2. CHAPTER. CROSS-CULTURAL VARIATIONS IN CONSUMER BEHAVIOR. Consumer Behavior In The News…. SUV’s in China? Yes! Expect SUV Segment to be 20% of Market in 2009 (up from 8% in 2004). Barriers: Drivers: Will Trend Sustain in Face of Rising Fuel Costs?.

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CHAPTER

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Cross-Cultural Variations in Consumer Behavior

Cross-Cultural Variations in Consumer Behavior. Different Cultures. Why are we studying this? “Americanization” of cultures. Culture. Culture features Comprehensive Acquired Complex Cultural Components Norms Cultural values Sanctions. Variations in Culture. Other-Oriented Values

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