A Weblog Examination observations and experiences from the world of blogging Meg Hourihan What is a weblog (blog)? Web page with small chunks of text date-stamped ordered chronologically newest information at the top of the page Web native format Distributed discussions Peer-to-peerBy bernad
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New Media Business Models. BackGround. Mxit began as paid for mobile instant messaging service in in January 2005. Initially it was developed as a multi-player game that eventually whittled its way down to a social networking site ( Heunis 2010). 4 million users worldwide. Business Model.
Traditional Media. CHARACTERISTICS OF PRINT MEDIA. CHARACTERISTICS OF PRINT MEDIA. The Newspaper Industry Newspaper Ad Sales Types of Newspaper Advertising Newspaper Readership Measurement. CHARACTERISTICS OF PRINT MEDIA. The Newspaper Industry Newspaper Ad Sales
Traditional Media. Meribeth & Media. 23 years in television journalism 4,000 news reports delivered 2,500 newscasts anchored 600 plus community events emceed 1 RTNDA for a long series (reporter) on Canadian Aid in Africa. FISHING IN THE DARK.
Successful ‘New Media’ Business Models. Case studies of independent commercial print media in SA By Kevin Bloom & Johanna Mavhungu. The Study. The aim of this research is to identify a successful ‘new media’ business model in SA.
Traditional IR models. Jian-Yun Nie. Main IR processes. Last lecture: Indexing – determine the important content terms Next process: Retrieval How should a retrieval process be done? Implementation issues: using index (e.g. merge of lists) (*) What are the criteria to be used?
Traditional Media Channels. Chapter 8. Media Strategy. The process of analyzing and choosing media for an advertising and promotional campaign. Components of a Media Plan. Marketing analysis Advertising analysis Media strategy Media schedule – Timing Seasons, events
Traditional Advertising Media. Chapter Objectives. After reading this chapter you should be able to: Describe the four major traditional advertising media (newspapers, magazines, radio, and television).
Chapter 14. Traditional Advertising Media. Traditional Major Advertising Media. Out-of-home advertising. Newspaper. Magazines. Radio. Television. 2. Which Media Do It Best?. Media Comparison. Consider:. 3. Newspapers.