“Serious Games, Serious Play” Research Study: “Where Are the Opportunities?” By Michael Cai - Serious Games Conference 2
Michael Cai talks about “Serious Games, Serious Play” Research Study: “Where Are the Opportunities?” at Serious Games Conference 2012
ABSTRACT:
This presentation aims to help define the nascent serious games industry and identify key opportunities and challenges. Research findings are based on in-depth interviews with more than 30 thought leaders, worldwide. Key discussion points include the following:
• The overall landscape of the serious games industry
• Growth dynamics in different industry segments
• Market opportunities and challenges in various sectors
• Cost for developing serious games
• How the industry is currently addressing measurement and effectiveness
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