'Transaction files' diaporamas de présentation

Business Intelligence/ Decision Models

Business Intelligence/ Decision Models. Week 5 RFM Analysis. Outline. Explain how RFM works, and how you can use it to improve response rates SPSS RFM With transaction files With customer files Use of RFM with Target Variable. Recency, Frequency, and Monetary (RFM) Analysis.

541 views • 31 slides

Chapter 13

Chapter 13. Sequential File Processing. Master Files. Set of files used to store companies data in areas like payroll, inventory Usually processed by batch processing Typically stored on magnetic disk Disks can store billions of characters Disk drives read, write data quickly

320 views • 23 slides

The Use of Paradata to Improve Survey Quality: Organizational Approaches and Challenges

230 views • 8 slides