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What is promotional and transactional SMS ?

What is promotional and transactional SMS ?

The People associated with the SMS world must be aware with the latest policies that are now applicable. But those who are not should have an idea about how the SMS service works in the country. <br>As many marketing companies were engaged in their marketing through SMS & call services which became like harassment to the ordinary people at the certain point who had to attain such calls & SMS every now & then, so in order to give them a little relief, The Telecom Regulatory Authority of India brought a new structure for the SMS & Call service in India. Actually, there was certain structure defined from prior only like National Do Not Call Registry, by registering in which will avoid you such unwanted marketing calls & SMS. But the problem was that no one was taking it seriously & neither was it implemented seriously. And so the new policies are defined to implement it seriously! <br>According to the latest structure, they have divided all such Calls & SMS into 2 categories, PROMOTIONAL & TRANSACTIONAL. But what do these categories mean? Let’s understand it little deeply. PROMOTIONAL: “Messages to the unknown people are called as Promotional SMS” The SMS which are sent with the objective of promoting one’s goods or service are mapped as a promotional one. This category includes any sales & marketing messages which may or may not be desired by the recipient. These messages do not get delivered on NDNC (National Do Not Call) registered number. As there is full planning by TRAI to cut off such unwanted calls & SMS, TRAI has also imposed extra 5 Paisa + Service tax on each such promotional call applying the term Operator’s Cost & so the Promotional messages have become costlier than the prior time. This costliness directly affects the marketers & as a result they will shoot messages in lesser proportion which will ultimately help in cutting down such communications. TRANSACTIONAL: “Messages to the known people are called as Transactional SMS” These kinds of messages are those which are necessary for the user! In ordinary language it is also termed as Service messages. These messages include the messages which are only passed because the client or user needs that particular message & which do not contain any promotion or marketing. They are purely informatory message.

272 views • 12 slides


Transactional sms Service Provider

Transactional sms Service Provider

Transactional SMS have gained tremendous popularity in the recent times. Transactional SMS India are extensively used by a number of companies for promotion, marketing and other business purposes. KAPSYSTEM brings to you an easy and accessible transactional SMS gateway where you can register your firm and send bulk SMS transactional SMS in an extremely trouble-free manner. Transactional SMS India Sending transactional SMS is now at the tip of your thumb. KAPSYSTEM transactional SMS provider offers transactional SMS service at extremely reasonable transactional SMS price in India. Give your clients and customers instant minute to minute information on the delivery status of their purchase, transaction confirmations, updates on promotional offers, etc with the affordable transactional bulk SMS service at KAPSYSTEM. Take your business venture a step ahead with the easy to use and exciting transactional SMS India facility. TEMPLATE BASED & Opt-In Opt-Out (Transaction Route) As per TRAI (Telecom Regulatory Authority of India) one can not send SMS to DND numbers except TRAI approved Transactional Route services i.e. Template Based and Opt-in Opt-out. However in both the cases one need to have their client's consent before sending messages to them. Both the transaction route services are fast and reliable with instant delivery. TEMPLATE BASED (Transaction Route) Under this service you can get approved your transactional nature SMS Templates, which contains partial fixed & partial variable part e.g. Dear (variable), welcome to Kapsystem Solutions your OTP is (variable). After the approval you can send the approved SMS template to DND & non-DND numbers of your clients with your own 6 character sender ID either by using our Web Interface or by integrating API into your system. You can get your transactional nature SMS Templates approved as and when the need for new Template arise in a very simple & quick process. Useful for Software Developers, Banks, Website Owners, Medical Clinics, Schools, Colleges, Online shopping, Cab services, Sending verification codes, OTP, E-commerce websites etc TEMPLATE BASED (Transaction Route) Using this service you can send SMS alerts to your customers like “Dear Rohan, welcome to Kapsystem Solutions your OTP is 8546”. In this service you can get your transactional nature SMS Templates approved, which contains partial fixed & partial variable part e.g. Dear (variable), welcome to Kapsystem Solutions your OTP is (variable). Once approved, can send the approved SMS template to DND & non-DND numbers of your clients with your own 6 character sender ID either by using our Web Interface or by integrating API into your system. You can get your transactional nature SMS Templates approved online as and when the need for new Template arise in a very simple, quick & eazy way. For More about BulkSMS Services http://www.kapsystem.com For BulkSMS Demo http://www.kapsystem.com/freedemo1.php

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Difference between transactional bulk sms and promotional bulk sms

Difference between transactional bulk sms and promotional bulk sms

Transactional SMS: Transactional SMS - Whenever you want to inform your customers about their service, account status maintained with your organization, to send invoice details, sending purchase confirmation alerts, to send appointment status, ticket confirmation alerts, student progress information to their parents, bank account status, OTP purpose and for many more applications. Few Basic features of Transactional SMS: • Six character sender ID(Alphabetical) • Service Timing - 24*7*365 • Messages get deliver to DND numbers also • Works on Template basis • Web interface/HTTP API will be given • Instant Delivery and reports Example of Transactional SMS: "Dear customer, thank you for shopping with us. Have a good day." Promotional SMS: Promotional SMS - Whenever you want to do any kind of promotional activity such as promotion of your new products or services, creating awareness of business meeting planned for next week etc, in such cases you can send Promotional SMS to your prospects. Few basic features of promotional SMS: • Promo on NON-DND numbers • Automatic DND filtration • Service Timing-9 AM to 9PM(IST) • Instant delivery and reports Example of Promotional SMS: "Limited time offer! Get Rs. 100 cashback for shopping worth Rs. 500. Click below link for more details." For About Bulk SMS http://kapsystem.com For Free Bulk SMS Demo http://kapsystem.com/freedemo1.php

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