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Malcolm Gladwell, “The Coolhunt” (HCC Reader, pp. 119-131)

Malcolm Gladwell, “The Coolhunt” (HCC Reader, pp. 119-131). 1. What is coolhunting? (p. 119). Coolhunting is a form of market research that involves scouting out new trends in urban subcultures for the purpose of mass marketing.

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50th Anniversary Surgeon General’s Report on Smoking and Health

50th Anniversary Surgeon General’s Report on Smoking and Health. 50th Anniversary. Surgeon General’s Reports on Smoking and Health . First SGR, released in January 1964, identified smoking as a cause of lung cancer in men. Health Effects of Tobacco Use.

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