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ROI Analysis Some Thoughts for Class Discussion

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The advertising industry is cluttered Adults see tens of thousands of commercials a year

Current situation. The advertising industry is cluttered Adults see tens of thousands of commercials a year Competing for visibility is increasingly more challenging and more costly Traditional media like TV and radio are losing effectiveness Brands must find new ways to appeal to consumers

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ROI Analysis Some Thoughts for Class Discussion

The advertising industry is cluttered Adults see tens of thousands of commercials a year