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Understanding business buying behavior - PowerPoint PPT Presentation

Customers, Segmentation, and Target Marketing

Customers, Segmentation, and Target Marketing

Customers, Segmentation, and Target Marketing. 6. C H A P T E R. Buyer Behavior in Consumer Markets. Irrational and unpredictable Can progress through 5 stages (see next slide) Does not always follow these stages in sequence May be characterized by loyalty

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1.12k views • 32 slides
Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior. Perception. Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity Perceptions affect consumer behavior However, remember that individuals can perceive the same entity in different ways.

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431 views • 24 slides
Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior. Perception. Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity Perceptions affect consumer behavior However, remember that individuals can perceive the same entity in different ways.

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385 views • 24 slides
Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior. Perception. Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity Perceptions affect consumer behavior However, remember that individuals can perceive the same entity in different ways.

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255 views • 24 slides
Business Markets and Behavior

Business Markets and Behavior

Business Markets and Behavior. Organizational Buying. Compared to Consumer Markets, Business Markets Have:. Fewer buyers. Larger buyers. Geographically concentrated buyers. Closer relationships with suppliers/customers. The Business Buying Process. Problem/Need Recognition

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309 views • 8 slides

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