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PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10. Donna J. Hill, Ph.D. Service Marketing Spring 2000. Servicescape. Physical facility ---(interior & exterior) Ambient conditions ---(temp. colors, noises, smells) Other tangibles. Table 10-1 Elements of Physical Evidence.

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1.8k views • 26 slides
PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10. Donna J. Hill, Ph.D. Service Marketing Spring 2000. Servicescape. Physical facility ---(interior & exterior) Ambient conditions ---(temp. colors, noises, smells) Other tangibles. Table 10-1 Elements of Physical Evidence.

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706 views • 26 slides
Physical Evidence and the Servicescape

Physical Evidence and the Servicescape

Physical Evidence Types of Servicescapes Strategic Roles of the Servicescape Framework for Understanding Servicescape Effects on Behavior Guidelines for Physical Evidence Strategy. Chapter 10. Physical Evidence and the Servicescape. 10- 1.

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905 views • 25 slides
Physical Evidence and the Servicescape

Physical Evidence and the Servicescape

Chapter. 11. Physical Evidence and the Servicescape. Physical Evidence Types of Servicescapes Strategic Roles of the Servicescape Framework for Understanding Servicescape Effects on Behavior Guidelines for Physical Evidence Strategy. Roles of the Servicescape. Package

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831 views • 8 slides
Chapter

Chapter

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223 views • 6 slides
Chapter

Chapter

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68 views • 6 slides

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