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APERA 2010 The Third Asia Pacific Educational Research Association Conference

APERA 2010 The Third Asia Pacific Educational Research Association Conference. The Ecology of Human Growth and Sustainable Social Development: Contributions from Educational Research and Innovations.

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Lecture 2

The customer is always right-handed: Customer satisfaction, customer sophistication and market granularity. Lecture 2. Part I Customer value imperatives. Part II Developing a value-based marketing strategy. Part III Processes for managing strategic transformation.

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