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VALS – Value Attitude Life Style

VALS – Value Attitude Life Style. ISEG MBA 2007 – Marketing. 08 de Novembro de 2007. Alain Miranda Augusto Reis Jorge Ramos Rui Cardoso. ISEG MBA 2007 – Marketing. ISEG MBA 2007 – Marketing. ISEG MBA 2007 – Marketing. What is VALS. Why is needed.

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446 views • 20 slides

Consumer Behavior

Consumer Behavior. Motivations. Ideas, activities and/or people who have the power to “get us off the couch” and into a consumer purchase decision-making process Tools to understand consumer motivations Maslow’s Hierarchy of Needs Personality traits, attitudes &amp; beliefs

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236 views • 11 slides

Identifier Dictionary Tree

Identifier Dictionary Tree. as specified in flight.xml rev. 13 Dec. 2001. Root of Tree. fLATObjects. pVal=2= eLATGrid. pVal=3= eLATBlanket. fGridObjects. fBorderCmp. pVal=1= eLATACD. pVal=0= eLATTowers. fACDFace. fTowerY. to ACD. fTowerX. fTowerObjects. to CAL. to TKR.

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172 views • 5 slides

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