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Vertical marketing system vms - PowerPoint PPT Presentation

Chapter 9

Learning objectives: Distinguish between the different types of channel participants Discuss channel design Identify and discuss various channel activities Critically examine channel management Appraise physical distribution Evaluate customer service

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1.47k views • 32 slides

Part Six : Placing Strategy

Part Six : Placing Strategy. ( Chapter12-Chapter13). Distribution channel (marketing channel) (P.362)

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430 views • 25 slides

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Chapter 12. Issues Concerning Distribution Channels. What is the Nature Of Distribution Channels?. What Problems do Companies Face in Designing and Managing Their Channels?. How do Channel Firms Interact and Organize to do the

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203 views • 18 slides

Distribution Channels

Marketing for Hospitality and Tourism. Kotler, Bowen and Makens. Distribution Channels. Chapter 12. Learning Objectives. Describe the nature of distribution channels , and tell why marketing intermediaries are used.

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1.2k views • 15 slides

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Vertical marketing system vms - PowerPoint PPT Presentation

Chapter 9

Part Six : Placing Strategy

Marketing Channels and Supply Chain Management

Distribution Channels