B2B Video Marketing Benchmark Report
Executive Summary
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix.
But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them?
To find out, Demand Metric in partnership with Ascend2, fielded the Video Marketing Survey and completed interviews with 398 marketing, sales and business professionals from around the world; 28% of whom are dedicated to the B2B channel and are represented in this report. We thank these busy professionals for sharing their valuable insights with us.
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Table of Contents
Executive Summary
Achieving Revenue Goals
Video Marketing Objectives
Current Video Marketing Success
Obstacles to Video Marketing Success
Video Marketing Budget
Usage of Channels for Video Marketing Distribution
Channel Effectiveness for Videos
Usage of Video Optimization Tactics
Video Optimization Tactic Effectiveness
Usage of Video Campaign Resources
About Vidyard?
About Demand Metric & Ascend2
Appendix - Survey Background
Research Methodology
The Demand Metric and Ascend2 2014 Video Marketing Benchmark Report was administered online in March 2014. During this period, 398 responses were collected that were qualified and complete enough for inclusion in the analysis.
To obtain this document, visit us at http://www.demandmetric.com/register
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