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SUPERBOWL ADVERTISING A Case Study in Buzz Marketing

SUPERBOWL ADVERTISING A Case Study in Buzz Marketing. WHAT IS BUZZ MARKETING?. A viral marketing technique Attempts to make each encounter with the consumer unique. Spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

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Viewers watch superbowl - PowerPoint PPT Presentation

SUPERBOWL ADVERTISING A Case Study in Buzz Marketing