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Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling. Marketing 5341 Chip Besio. The communication process. BMW X3 Who is the source and what is the message?. The promotional mix. Slide 18-15. Fence Industry Who is the target audience?.

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537 views • 42 slides

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling. Marketing 6201 Chip Besio. 6 Ms of Advertising. Market - target consumer Mission - objectives. Money - to pay for the campaign. Message - to be delivered. Media - choice of advertising media.

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572 views • 34 slides

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Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling