'Volume 1 issue 6' diaporamas de présentation

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Effects of Packaging on Consumers' Purchasing Decisions

Effects of Packaging on Consumers' Purchasing Decisions

This research work is an empirical study to examine the effects of product packaging on consumers purchasing decisions and to investigate whether there is a significant relationship between packaging and brand image. Descriptive survey research was adopted through the use of a four point likert, scale questionnaire to collect data from sample of 217 respondents drew from the population of study. Researchers formulated two hypotheses there is no significant effect between product packaging and consumers' purchasing decisions and there is no significant effect between product packaging and brand image. The hypotheses were tested with correlation and simple regression analysis and ANOVA through statistical package for social science SPSS and the following conclusions were drawn that product packaging has strong effect on consumers' purchasing decisions and product packaging also have positive effect on product brand image. Based on these findings, researchers recommended that proper attention should be given to all elements of packaging to facilitate positive purchasing decisions by the consumers and product packages should be unique, attractive, cultural conformity, easy handling, protective, to ensure good product brand image. Sabitu Owotutu Olalekan | Adegbite G. Adewale "Effects of Packaging on Consumers' Purchasing Decisions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6 , October 2017, URL: https://www.ijtsrd.com/papers/ijtsrd2274.pdf Paper URL: http://www.ijtsrd.com/management/marketing-management/2274/effects-of-packaging-on-consumers'-purchasing-decisions/sabitu-owotutu-olalekan

136 views • 9 slides


The Effect of Demonetization on the various Sectors

The Effect of Demonetization on the various Sectors

In an emboldened move, government declared that the 500 and 1000 Rupee notes will no longer be legal tender from midnight, 8th November 2016. The RBI will issue new Rs. 500 and Rs. 2,000 notes which will be placed in circulation from 10th November 2016. Notes of 100, 50, 20, 10, 5, 2 and 1 Rupee will remain legal tender and will remain unfazed by this decision. This measure has been taken by the prime minister if India in an attempt to address the resolve against corruption, black money, terrorism and counterfeit notes. This move is expected to cleanse the formal economic system and discard black money at the same time. One of the reasons that prompted the Government to demonetize Rs. 500 and Rs. 1000 notes is that their circulation was not in line with the Economic Growth. As per the Finance Ministry, during 2011 2016 periods, the circulation of all notes grew 40 but the circulation of Rs. 500 and Rs. 1000 notes went up by 76 and 109 respectively. Relatively speaking, the economy has grown only by 30 which is way below the money circulation. Dr.K.Suryanaryana | Dr.T.Sreekrishna "The Effect of Demonetization on the various Sectors" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6 , October 2017, URL: https://www.ijtsrd.com/papers/ijtsrd3537.pdf Paper URL: http://www.ijtsrd.com/management/business-economics/3537/the-effect-of-demonetization-on-the-various-sectors/drksuryanaryana

78 views • 7 slides


Improvement Kaizen Very High Fixture Set up Time on VMC Machine

Improvement Kaizen Very High Fixture Set up Time on VMC Machine

Nowadays the automotive industry is facing various problems because of changing global scenario in terms of high quality expectation, reduced cost of production and increased productivity. All the companies are in the motive to solve these problems through the application of modern techniques. This project attempts to provide an effective solution for these problems through lean manufacturing techniques. The key objective of this project is to eliminate the wastes and cost of production and to increase the quality and productivity through shorter lead time and increased value added activities. This project deals with collection of the time taken for each processes and the bottleneck operations have been identified and a current state of value stream map was developed. The suggestions were made by identifying and implementing various improvements in processes, also to develop the future state value stream map for further improvements to achieve the objectives of this project. Makarand Prabhakar Lehekar | Prof. Mangesh Urne | Prof. Mrs. Suvarna Pingle "Improvement (Kaizen): Very High Fixture Set up Time on VMC Machine" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6 , October 2017, URL: https://www.ijtsrd.com/papers/ijtsrd4615.pdf Paper URL: http://www.ijtsrd.com/engineering/other/4615/improvement-kaizen-very-high-fixture-set-up-time-on-vmc-machine/makarand-prabhakar-lehekar

75 views • 7 slides


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