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Principles of Marketing

Principles of Marketing

10. Principles of Marketing. Pricing Products: Understanding and Capturing Customer Value. Learning Objectives. After studying this chapter, you should be able to: Answer the question “What is price?” and discuss the importance of pricing in today’s fast-changing environment

By cora
(132 views)

Principles of Marketing

Principles of Marketing

10. Principles of Marketing. Pricing Products: Understanding and Capturing Customer Value. Learning Objectives. After studying this chapter, you should be able to: Answer the question “What is price?” and discuss the importance of pricing in today’s fast-changing environment

By leoadams
(0 views)


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