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Chapter 9

Chapter 9. Emerging Markets. Learning Objectives. To understand the special concerns that must be considered by the international manager dealing with emerging market economies. To survey the vast opportunities for trade offered by emerging market economies.

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Chapter 4

Chapter 4. The Economic Environment. Major Industrialized Countries of the World. Market Characteristics. Population demographics Age distribution, life expectancies, household size, urbanization. Income Distribution of low, medium, and high incomes. Gross domestic product per capita.

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Opportunity: Unbanked = 1 Billion people

Opportunity: Unbanked = 1 Billion people. World Economic Pyramid. Reach of Banks. Mature Markets. 500 Mill *>$20k/yr. Reach of Mobile Operators. 2 Billion *$3260 to $20k/yr. Emerging Markets. Unbanked with mobile phones Opportunity: 1 Billion people today to 1.7 Billion in 2012.

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Chapter 9

Chapter 4

Opportunity: Unbanked = 1 Billion people