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INDONESIA ICT & ELECTRONICS INDUSTRY

INDONESIA ICT & ELECTRONICS INDUSTRY. FGD SCIENCE & TECHNOLOGY FORECASTING LP4 ITB. Adi indrayanto. INDONESIA ICT MARKET OVERVIEW. INDONESIA vs ASEAN COUNTRIES.

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INDONESIA ICT & ELECTRONICS INDUSTRY

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  1. INDONESIA ICT & ELECTRONICS INDUSTRY FGD SCIENCE & TECHNOLOGY FORECASTING LP4 ITB Adi indrayanto

  2. INDONESIA ICT MARKET OVERVIEW

  3. INDONESIA vs ASEAN COUNTRIES • Indonesia becomes the largest spender on IT in South East Asia ranked 19th globally, growth 15% CAGR to 2014 (Source: IDC) • IT spending $10.9 billion USD in 2011, • raise 18.3% to $12.9 billion USD for 2012, • and may reach $17.8 billion USD by 2016, • mostly on Hardware (80%) (Source: Global Business Guide Indonesia – 2013)

  4. Asean ict spending in 2015(Source: IDC)

  5. Ict competitiveness(source: the global competitiveness report 2012-2013, world economic forum)

  6. Global competitive index(source: the global competitiveness report 2012-2013, world economic forum)

  7. Global competitive index(source: the global competitiveness report 2012-2013, world economic forum)

  8. Broadband quality(source: itu 2012)

  9. Internet market • Indonesia the 5th largest Internet market in Asia after China, Japan, India, and South Korea. • Internet users has grown from 2 million (2000) to more than 31 million (2010), and reach 55 million (2012). • Forecast in 2015 will be 125 million (baseline) or 150 million (optimistic), growth rate more than 30% in the next 5 years. (source: redwing-asia)

  10. Internet users by 2015(source: redwing-asia)

  11. Internet users age group • It is an emerging market, has younger audiences. • By 2011, 73% internet users are between 15 – 34 age groups, where 36% is women. It is only about 13% of total population. (source: comScore) • However, after 2011 the 25-50 age group has grown over the past two years. (source: redwing-asia) • The user base is relatively spread evenly across all age groups. • Potential growth is still very high.

  12. Users demographic(Source: National Statistics Agency) More than 30 years span of demographic bonus

  13. Mobile internet • Mobile (wireless) infrastructure is more developed compare to fixed (wired) infrastructure, cover 90% of Indonesian’s population. • In 2010, there are more than 200 million mobile cellular subscriptions, and 15 million of them with broadband access. • 63% internet users have adopted mobile internet. • The highest level of mobile phone ownership is in 8 – 24 years old, with 80% penetration. • Indonesia among the highest ranks in the world for mobile browsing intensity (633 pages per month/person). (Source: Market Alert No. 2/2011 by MATRADE Jakarta)

  14. Mobile users statistic(source: mastel ict outlook 2012)

  15. Primary Reasons • Three primary reasons why mobile internet market is big in Indonesia: • Price Mobile (wireless) has many cheaper internet packages compare to wired broadband internet (mostly on corporate market). • Infrastructure Mobile infrastructure is more developed for last miles internet access, cover about 90% of populations, suitable for achipelago country with huge amount of islands (17.508 islands, only 6000 inhabited). Wired broadband is more concentrated in urban areas. Mobile penetration (9%) is higher than wired broadband internet (3%) (Source: AT Kearney & GSMA 2011)

  16. Mobile penetration(Source: AT Kearney & GSMA 2011)

  17. MOBILE OPERATORS(Source: telkom 2010)

  18. Mobile frequency bands(Source: ditjend sdppi kemkominfo)

  19. Primary Reasons • ... Three primary reasons ... : • Culture Indonesian spend about 17.2 online hours/month. Internet usages (% of internet users): 42% email; 39% reading newspapers; 29% searching information of products and services; 27% reading magazines; 23% chatting; 50% do online shopping, only1% spending their online time for shopping; 35 million has account in Facebook (2nd largest Facebook users in the world); 3rd highest number of tweets in the world. (Source: Market Alert No. 2/2011 by MATRADE Jakarta)

  20. INDONESIA MOBILE PHONES MARKET trendS

  21. CURRENT MARKET CONDITION The Middle-lower Segment, in Second and Third tier cities, has long been the Biggest Market for Feature Phones, especially Local Brands Feature Phones sold More Units, around 84 Percent of the Market Local Brands, Cross and Mito, are the Top Five Mobile Phone Brands alongside Nokia, Samsung and Research in Motion (RIM) – (Source: IDC) Most Local Brands were Manufactured in China

  22. LOCAL BRAND CROSS CASE CROSS was Founded in 2008 In Year 2012 Sales Grew Two-fold, in Runner-up Position after Nokia (the Third is Samsung, the Fourth is MITO, and the Fifth is Blackberry) The Biggest Market is in Java (Jawa Island) with 55 Percent of Sales Offered at least 45 Models of Featured Phones Introduce 5 New Models every Month (Indonesians change their phones every 9 months on average) Introduce 7 Android Smartphones with Price Less than $155

  23. INDONESIAN CONSUMERS 61 Percent of the Population is Middle Class (Source: BI) 90 Million People will enter the Consumer Class, with an Annual Net Income of US$3,600 by 2030 (Source: McKinsey) Population: 240 million, 55% under 30 years old 96% of Indonesians Use Social Media 12% of Global Tweets from Indonesia (Indonesia the 4th Largest Twitter Country in the World) 87% Twitter Messages are sent via Mobile Phones Indonesia is also the 4th Largest Facebook Country

  24. MARKET FACTS Connected mobile devices: 280 million 3G subscriptions: 30 milion Mobile phone ownership: 80% Smartphone Penetration: 24% PC or Laptop Owners: 5% Some of the Cheapest Mobile Tariffs in the World 50% Mobile Sold Below $50, 85% Mobile Sold Below $100, 3% Mobile Sold Above $250 (Source: IDC) Average Price of Mobile Sold: $90 Market Circulation 3.5 million units phones per months (100 local brands)

  25. MARKET FACTS

  26. IMPORT HANDPHONE KONTRIBUSI DEFISIT NERACA PERDAGANGAN INDONESIA • Nilai Import Handphone Rp 29 Trilyun • 31% dari Total Defisit Neraca Perdagangan Indonesia Sebesar US$ 8 Milyar • 2013, Import HP Sebesar 15 Ton Unit (Source: Majalah ICT)

  27. MODEL EKOSISTEM INDUSTRI TIK INDUSTRI PERANGKAT, OPERATOR, HINGGA KONTEN

  28. STRUKTUR INDUSTRI TIK(source: mp3ei)

  29. INDUSTRI NETWORK &SERVICE PROVIDER(source: mp3ei) Broadband Infrastructure & Service Providers Ecosystem

  30. INDUSTRI SOFTWARE, APLIKASI & KONTEN(source: mp3ei) Software Applications & Contents Ecosystem

  31. INDUSTRI PERANGKAT TELEMATIKA(source: mp3ei) ICT Equipment Industry Ecosystem

  32. VALUE CHAIN INDUSTRI ELEKTRONIKA Efek dari modularity produk

  33. VALUE CHAIN INDUSTRI PERANGKAT TIK(source: PUSAT MIKROELEKTRONIKA ITB)

  34. VALUE CHAIN INDUSTRI KOMPONEN(source: PUSAT MIKROELEKTRONIKA ITB)

  35. INDUSTRI KOMPONEN ENTRY BARRIER(source: PUSAT MIKROELEKTRONIKA ITB)

  36. VALUE CHAIN ODM/OEM(source: PUSAT MIKROELEKTRONIKA ITB)

  37. ODM/OEM ENTRY BARRIER(source: PUSAT MIKROELEKTRONIKA ITB)

  38. VALUE CHAIN MANUFAKTUR ELEKTRONIKA(source: PUSAT MIKROELEKTRONIKA ITB)

  39. MANUFAKTUR ENTRY BARRIER(source: PUSAT MIKROELEKTRONIKA ITB)

  40. PEMETAAN SDM - INDUSTRI TIK(source: mp3ei)

  41. PEMETAAN SDM - INDUSTRI TIK(source: mp3ei)

  42. VALUE CHAIN MODULARITY(source: GANGNES, ASSCHE, 2011) Horizontally Specialized Vertically Integrated

  43. VALUE CHAIN MODULARITY(source: PUSAT MIKROELEKTRONIKA ITB)

  44. VALUE CHAIN MODULARITY(source: PUSAT MIKROELEKTRONIKA ITB)

  45. CONTOH LEAD FIRMS(Source: Sturgeon & Kawakami, 2010)

  46. CONTOH CONTRACT MANUFACTURER(Source: Sturgeon & Kawakami, 2010)

  47. CONTOH PLATFORM LEADER(Source: Sturgeon & Kawakami, 2010)

  48. NILAI TAMBAH DALAM VALUE CHAIN(Source: Mudambi, 2008) Contract Manufacturer Platform Leader Lead Firms

  49. ADDED-VALUE PADA VALUE CHAIN INDUSTRI ELEKTRONIKA FENOMENA SHAN ZHAI – PELAJARAN DARI CHINA

  50. Value Chain mobile phones(SOURCE: DTI, 2012)

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