Developing human resources for electronic commerce

1. Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference “E-commerce Strategies for Development” Bangkok, 20-22 November 2002 Developing human resourcesfor electronic commerce Mr. Michael Baker Executive Director AsiaOceania Electronic Marketplace Association (AOEMA)michael.baker@aoema.org

2. Today’s discussion • Interactive • AOEMA EC Awareness seminars • EC Best Practice report • Protecting yourself in today’s internet society • Observations

3. History of the EC Seminars

4. Seminar Content • Based on the EC Best Practice report – seven barriers to entry • Access • Knowledge and skills • Trust and confidence • Language • Security • Legislation • Financial

5. Seminars during June 02 • Indonesia • Partners • Indonesia ICT Watch • Atmajaya University and ICT Community in Jogjakarta, and ASEAN Law Student Association (ALSA) • ICT Community in Padang

6. Indonesia Seminar Sites Map by courtesy of the CIA Padang Yogyakarta Surabaya

7. Survey Results - Indonesia • Purpose for attending: • (43%) to apply what I learn to my business activities • (39%) because the topics were of interest to me • Usefulness of seminar: • (91%) useful or very useful • (92%) would attend future seminars • Topics of primary interest: • (35%) business issues related to IT and EC • (21%) education and awareness • Access to and use of Internet in work environment: • (67%) have access to Internet at work • (41%) company currently has a presence on the Internet • Access to and use of Internet in home environment: • (33%) have access to Internet at home • (28%) have bought something over the Internet

8. Seminars since TEL 25 • China • Partners • BUPT • Xi’an Jiaotong University • Huazhong Science and Technology University • Zhongshan University..

9. China Seminar Sites Xi’an Guangzhou Wuhan

10. Survey Results – China • Purpose for attending: • (36%) to apply what I learn to my business activities • (43%) because the topics were of interest to me • Usefulness of seminar: • (77%) useful or very useful • (79%) would attend future seminars • Topics of primary interest: • (39%) business issues related to IT and EC • (14%) viable business models and case studies • Access to and use of Internet in work environment: • (84%) have access to Internet at work • (32%) company currently has a presence on the Internet • Access to and use of Internet in home environment: • (69%) have access to Internet at home • (38%) have bought something over the Internet

11. Summary of Seminar Findings • The importance of a local host: • The opportunity for non-capital cities: • The need to educate SMEs/MEs: • The opportunity for a two-way experience: • Building on other activities in the economy: • Tailoring the content to local requirements: • Involving local speakers: • Bringing in International Speakers:

12. Summary Statistics Show: • Most people attended because (1) the topics were of interest and (2) they intended to apply what they learned to their business • 80-90% of all attendees found the seminars to be useful/very useful and indicated they would attend future seminars • A two-thirds majority have access to the Internet at work, but far fewer have access at home

13. We couldn’t have done this without… • FMMC (Japan) • MPHPT (Japan) • DFAT (Australia) • Critical Path HK • All supporting organizations in local economies

14. SME’s and the New Economy • Need to adopt the Internet • Need to implement EC • Why have SME’s been slow to adopt?

15. EC Best Practice • Review body of existing global research • Distill and summarize barriers to adoption of EC by SME’s • Focus on positive developments in the region and highlight best practice examples • Provide viable business models • http://www.aoema.org/EC-Best-Practice/

16. AOEMA’s Seven Barriers • Access • Knowledge and Skills • Trust and Confidence • Language • Security • Legislation • Financial (payment mechanisms)

17. Protecting Yourself in Today’s Internet • “Safety Net” Booklet • Build on the work of the E Japan forum • Funded by FMMC • Supported by most government

18. AOEMA’s “Safety Net” • To build trust and confidence in the online environment • To help users understand the issues and learn how to prevent trouble • Written in simple, non-technical, manner with specific “take action” steps • Specifically intended for use by SMEs, even MEs

19. Safety Net • What is in it? • 2 minute “Safety Net” test • 4 questions: • How do I secure my computer? • How do I protect personal data? • How can I trust online transactions? • How do I avoid trouble • Guidelines

20. Safety Net • 2 minute “Safety Net” test • 4 questions: • How do I secure my computer? • How do I protect personal data? • How can I trust online transactions? • How do I avoid trouble?

21. 2-min “Safety Net” Test (page 4) • Anti-virus software & updated definitions • Personal firewall installed • Effective passwords • Latest version all software programs • “Auto update” selected • Cookies setting on browser

22. How do I secure my computer? (page 6) • Personal Firewalls • Monitoring family and business activity • Passwords • Software Updates • Protect against Trojans • Anti-virus software

23. How do I protect my personal data? (page 6) • Cookies • Chat rooms, instant messaging, file sharing • Privacy • Public access • Spam • Spyware

24. How can I trust online transactions? (page 6) • Consumer Protection • Digital Signatures • Legal Issues • Online Dispute Resolution • Secure Web Pages

25. How do I avoid trouble, etc? (page 6) • Identity theft • Intellectual Property Rights (IPR) • Dumping • Scams • Defamation • Stalking • Spoofing

26. Safety Net Guidelines (page 33) • Email messages • Mailing Lists • Consumer-friendly websites • Safe online buying • Online auctions

27. Reviewed • SME’s and ME’s and individuals • Subject area experts • Government departments

28. Economy-specific pages • Websites for more information and help • Government laws and recommendations • Additional resources such as consumer advocacy groups • www.aoema.org/SafetyNet\Economy-Specific-Information\index.htm

29. SafetyNet Training • Customized week-long program • Train the trainer workshop – 1 full day • Booklet translated and 10,000 copies • Hands-on experience with users • 2 half-day sessions for users

30. Observations • We are encouraging people to get on line but what are we doing to prepare them for the experience. • Do we send young drivers onto the road without teaching them the ways to avoid accidents? • Even if we tell people about the problems, do we do it in ways that are too technical for them? • What will we do to spread the word and how much are we willing to spend on the effort.

31. Conclusion • The information is available. • No one needs to recreate this • People need to be made aware of its existence. • We must do it in such a way that ensures people that it can still be a good experience to go on-line

32. Thank you Michael Baker michael.baker@aoema.org