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Effective Communication

Effective Communication. Achieving Success Through Effective Business Communication. Learning Objectives. Learn why communication matters Identify skills today’s employers expect Learn the audience-centered approach Assess the communication process Review communication technology

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Effective Communication

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  1. Effective Communication Achieving Success Through Effective Business Communication

  2. Learning Objectives • Learn why communication matters • Identify skills today’s employers expect • Learn the audience-centered approach • Assess the communication process • Review communication technology • Explore ethical communication

  3. Understanding Why Communication Matters

  4. Career Success

  5. Communication and Your Company

  6. Communication and Your Company

  7. Effective Communication • Practical • Factual • Clear • Concise • Persuasive

  8. Summary of Discussion Chapter 1 -

  9. Communicating in Today’s Global Business Environment

  10. Unique Challenges of Business Communication • Globalization and diversity • Business information value • Pervasiveness of technology • Organizational structures • Growing reliance on teamwork

  11. Globalization and Diversity Business communication

  12. Business Information Value Knowledge workers Competitive insights Customer needs Regulations and guidelines

  13. Pervasive Technology Technical expertise Chapter 1 -

  14. Organizational Structures and Leadership Styles Flat Tall Matrix Network Chapter 1 -

  15. Reliance on Teamwork Communication dynamics Chapter 1 -

  16. What Employers Expect • Organizational skills • Information and ideas • Active listening • Communication diversity • Communication technology

  17. What Employers Expect • Writing and speaking skills • Business etiquette • Ethical communication • Time management • Lifelong learning

  18. Organizational Context Chapter 1 -

  19. Center on Audience • Audience focus • “You” attitude • Emotional intelligence • Business etiquette Chapter 1 -

  20. Summary of Discussion Chapter 1 -

  21. Exploring the Communication Process

  22. The Communication Model

  23. The Communication Model

  24. External Barriers Noise and distractions Competing messages Message filtering Channel breakdowns Chapter 1 -

  25. Audience Mindset • Receiving • Decoding • Responding

  26. Social Communication Model Traditional Social Scripted Interactive One-Way Conversational Directive Participative Chapter 1 -

  27. Business Communication 2.0 Model Hybrid method Traditional approach Social media approach Strategic plans Policies Customer support Project updates

  28. Summary of Discussion Chapter 1 -

  29. Using Technology to Improve Business Communication

  30. Maintain Perspective Business tools Business value

  31. Guard Against Problems Information overload Technology addiction Chapter 1 -

  32. Productive Use of Technology • Policies • Guidelines • Training

  33. Reconnect with People Face-to-face contact Telephone conversations Chapter 1 -

  34. Summary of Discussion Chapter 1 -

  35. Committing to Ethical and Legal Communication

  36. Unethical Communication Chapter 1 -

  37. Unethical Communication Chapter 1 -

  38. Ethical Questions Ethical dilemma Ethical lapse Chapter 1 -

  39. Ethical Communication

  40. Legal Communication Promotions and contracts Employment messages Intellectual property Financial reporting Defamation Transparency

  41. Summary of Discussion Chapter 1 -

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