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Latest App Marketing Strategies to Get Maximum Users for your App

The marketing of the app is the most important part of an app development process. We bring you with some latest strategies for the marketing of your app.

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Latest App Marketing Strategies to Get Maximum Users for your App

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Presentation Transcript

  1. Overview • There are millions of apps available in the app stores right now and the necessity for standing out amongst them is very much obviously very much high. • As the competition amongst the app developers are increasing everyday it is becoming more difficult to achieve the success nowadays. • The market of the app development is changing rapidly & it is important that the app developers improve their tactics. • Let’s have a look at some tips and strategies that you must follow to get your app stand out strong in the sea of apps in the app stores.

  2. Optimizing the App Stores • Major app stores have an algorithm which gives high priority to the optimization of the apps according to their algorithm. • Include the ratings, Meta tags & keywords, screenshots, title of the app, number of downloads etc. • Properly optimized title with proper keyword is most important app store optimization technique. • Google’s Ad words keyword tool can help you to identify the keyword to be used for the title of your app.

  3. Social Media Optimization and Marketing • Of course you can not ignore the social media marketing & optimizing it that is on Facebook, twitter, G+ etc. • Social Medias can help you in the marketing in many ways by creating the brand awareness and also target the right audience for your app. • Social media can be one of the most effective ways to increase the app downloads. • Create a page and promote it and target an audience to increase the likes of your page.

  4. Drive organic results • Organic results & reach are much more important than the paid results as they are much more loyal than that of the paid visitors. • The organic rankings different in different app stores like the Google play store and Apple app store. • It is necessary that you understand those differences in order to get the maximum exposure. • Higher usage ratio per download of your app will get you on the top of the app store with better rankings.

  5. Email marketing • Email marketing is an old traditional method but it is still one of the most effective methods to build traffic. • Email marketing can help in building encouragement by converting the recipients into users. • You can maintain the loyal users by rewarding them with special benefits on the app depending on the type of business you are having. • Also provide discounts on products or your services to the most loyal users.

  6. Use Ad networks • The click through rate by advertising your app through the ad networks can help in boosting the ratings of your app. • Promote your app through the apps and banners. • There are hundreds of ad networks available like iAds, AdMob, Mojiva etc.

  7. Contact us : www.facebook.com/sellmysourcecode/ twitter.com/sellsourcecode

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