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Post Event Report

Post Event Report. SLS Brand Roadshow “Yıldızlar Takımı” 01 June – 07 July 2010. Agenda. 1. Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up. 2.

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Post Event Report

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  1. Post Event Report SLS Brand Roadshow “Yıldızlar Takımı” 01 June – 07 July 2010

  2. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  3. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  4. 1 Objective • Launch the brand hero  the new SLS AMG • To create fascination throughout Turkey via SLS AMG and other niche MB products. • To create showroom traffic in the dealers. • To introduce the niche models for the first time in the selected regions.

  5. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  6. 1 Overview SLS Brand Roadshow “Yıldızlar Takımı” included in the following key features: Period : 01 June – 07 July 2010 (total 17 events) Times :From 11.00 a.m. to 8.00 p.m. (9 hours per day) Personnel : Total 33 persons 1 person for main registration desk + 2 persons for registration of test drive 1 person for SLS display 8 persons for test drives (car explainers) 2 persons for displaying cars interiors and PS3 1 person for lojistics of promotional materials etc. 1 supervisor + 1 assistant of event coordinator 2 bus drivers + 3 truck drivers + 1 van driver for event coordinators 2 persons for technical services 2 persons for setting up and dismantling SLS stand 2 car cleaners + 1 photographer 2 event coordinators 1 passenger car sales dealer consultant from MBT

  7. 1 Overview • Calendar of Events : Total 17 events • 1 June Diyarbakir-Gelecek Otomotiv • 3 June Gaziantep-Koluman Gaziantep • 5 June Adana-Mengerler Adana • 7 June Mersin-Koluman Mersin • 10 June Hatay- Hatay Has • 12 June Kayseri-Bayraktarlar Merkay • 14 June Konya- Bayraktarlar Merkon • 17 June Izmir- Has Izmir • 19 June Izmir- Egemer • 21 June Denizli- Hastalya Denizli • 23 June Antalya-Hastalya • 26 June Ankara-Koluman Ankara • 28 June Ankara-Mengerler Ankara • 30 June Eskisehir- Hases • 2 July Bursa-Mengerler Bursa • 5 July Samsun- Mengerler Samsun • 7 July Trabzon- Hassoy

  8. 1 Overview Shopping Malls : A billboard, which has been produced for SLS roadshow, has been placed at the shopping malls for two days in all provinces. The list of the shopping malls according to the provinces are as follows:

  9. 1 Overview Clothing : Grey trousers, white sport shoes and white shirt branded with Mercedes-Benz logo Display Vehicles : 1 x SLS AMG in iridium silver 1 x C 63 AMG in iridium silver 1 x SL 300 in calcite white 1 x M 350 CDI in obsidian black (excluding just after Antalya) 1 x SLK 200 K in calcite white (excluding just after Mersin) Test Drive Vehicles : 1 x E 63 AMG 1 x C 180 K ESTATE 1 x CLC 160 1 x GLK 250 CDI 1 x S 350 CDI 1 x GL 350 CDI 1 x E 250 CGI COUPE 1 x SLK 200 K 1 x E 250 CGI CABRIO 1 x B 160 (optional - belonging to the dealers) 1 x C 180 K (optional - belonging to the dealers) 1 x E 250 CDI (optional - belonging to the dealers)

  10. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  11. 2 Dealers

  12. 2 Dealers Calendar of Events • 1 June Diyarbakir-Gelecek Otomotiv • 3 June Gaziantep-Koluman Gaziantep • 5 June Adana-Mengerler Adana • 7 June Mersin-Koluman Mersin • 10 June Hatay- Hatay Has • 12 June Kayseri-Bayraktarlar Merkay • 14 June Konya- Bayraktarlar Merkon • 17 June Izmir- Has Izmir • 19 June Izmir- Egemer • 21 June Denizli- Hastalya Denizli • 23 June Antalya-Hastalya • 26 June Ankara-Koluman Ankara • 28 June Ankara-Mengerler Ankara • 30 June Eskisehir- Hases • 2 July Bursa -Mengerler Bursa • 5 July Samsun- Mengerler Samsun • 7 July Trabzon- Hassoy

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  18. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  19. 3 Activities DJ music performance entertained the guests all day.

  20. 3 Activities Tea, coffee, soft drink and cookies were served all day.

  21. 3 Activities The SLS AMG A cockpit. An engine. Two wings. Is it still a car?

  22. 3 Activities The SLS AMG A cockpit. An engine. Two wings. Is it still a car?

  23. 3 Activities The SLS AMG The guests visited the webspecial of the SLS AMG by a touchscreen plazma.

  24. 3 Activities Gran Tourismo 5 for PS3 with The SLS AMG

  25. 3 Activities Gran Tourismo 5 for PS3 with The SLS AMG

  26. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  27. 4 Test Drive Test Drive Vehicles : 1 x E 63 AMG 1 x C 180 K ESTATE 1 x CLC 160 1 x GLK 250 CDI 1 x S 350 CDI 1 x GL 350 CDI 1 x E 250 CGI Coupe (excluding just after Mersin) 1 x SLK 200 K 1 x E 250 CGI Cabrio 1 x B 160 (optional - belonging to the dealers) 1 x C 180 K (optional - belonging to the dealers) 1 x E 250 CDI (optional - belonging to the dealers)

  28. 4 Test Drive The guests got a test drive ticket according to their preferences and test drive tickets were prepared by ten minute intervals. Total 48 sessions = Total 48 drivers (one driver in each session) Total capacity 11 vehicles (except the E 63 AMG) x 48 sessions = 528 persons

  29. 4 Test Drive Sessions for the E 63 AMG 14 sessions daily Total Capacity for the E 63 AMG 14 sessions x 3 drivers = 42 persons Each participant had an orientation tour with the other two participants of the car and the instructor, before their indiviual test drive with the instructor. The instructors gave a 10-minute briefing to test drive participants about the test drive area, safety driving and the technical information about the E 63 AMG.

  30. 4 Test Drive

  31. 4 Test Drive

  32. 4 Test Drive

  33. 4 Test Drive

  34. 4 Test Drive

  35. 4 Test Drive A tent system next to test drive area was used for the test drive registration and waiting or watching participants.

  36. Agenda 1 Objective Overview Dealers Activities Test Drive Branding Printed Materials Promotional Materials Team Facts and Figures Social Media – www.facebook.com/mercedesyildizlartakimi Back-up 2 3 4 5 6 7 8 9 10 11 12

  37. 5 Branding The SLS AMG Billboard for the shopping malls

  38. 5 Branding The SLS AMG Stand

  39. 5 Branding The SLS AMG Stand (back side)

  40. 5 Branding The SLS AMG Board

  41. 5 Branding The other boards

  42. 5 Branding The other boards

  43. 5 Branding The other boards

  44. 5 Branding The interior flags

  45. 5 Branding The interior flags

  46. 5 Branding The bus for the team transportation

  47. 5 Branding The Vito for the event coordinators transportation

  48. 5 Branding Ex-dome tents for test drive registration and waiting area

  49. 5 Branding Test drive registration desk

  50. 5 Branding Main registration desk

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