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Why Blog?

Why Blog?. Why Blog?. To market or promote yourself, service or product. Why Blog?. To market or promote yourself, service or product To establish yourself as an expert. Why Blog?. To market or promote yourself, service or product To establish yourself as an expert

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Why Blog?

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  1. Why Blog?

  2. Why Blog? • To market or promote yourself, service or product

  3. Why Blog? • To market or promote yourself, service or product • To establish yourself as an expert

  4. Why Blog? • To market or promote yourself, service or product • To establish yourself as an expert • To boost SEO (Search Engine Optimization)

  5. Where do I begin?

  6. Two initial decisionsneed to be made

  7. Two initial decisionsneed to be made FIRST Should I pay for a hosting package or opt for a free site?

  8. FREE (?)WordPress.com- - - - - - VS- - - - - - PAID HOSTING

  9. FREE: No Initial Fees • Hosting and domain are free.

  10. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:

  11. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:-3GB storage space

  12. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:-3GB storage space-Domain name will begin with “wordpress.”

  13. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:-3GB storage space-Domain name will begin with “wordpress.”-No custom e-mail addresses included

  14. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:-3GB storage space-Domain name will begin with “wordpress.”-No custom e-mail addresses included-A customized “wp.-free” domain is $12-$17/yr

  15. FREE: No Initial Fees • Hosting and domain are free.REMEMBER:-3GB storage space-Domain name will begin with “wordpress.”-No custom e-mail addresses included-A customized “wp.-free” domain is $12-$17/yr-Additional space is available starting at $20/yr for 5GB

  16. PAID: Hosted Site • Domain Registration: $10+/yr

  17. PAID: Hosted Site • Domain Registration: $10+/yr • Hosting: Varies - $120/yrshould include one domain, custom e-mail addresses and ample storage space

  18. FREE: Networking • WordPress.com is a network-May create additional traffic-Slim possibility to be chosen as the “Blog of the Day”

  19. PAID: No Network • Responsible for your own networking

  20. FREE: Auto Updates • WordPress.com will automatically update your site to the current version whenever an update becomes available.

  21. PAID: 1-Click Updates • WordPress will notify you • Your responsibility to install • Usually done with 1-click.

  22. FREE: Limited Themes • Only WordPress.com free themes allowed • Customization limited to the control panel options • Style customization is $30/yr • You are responsible for customizations

  23. PAID: Full Theme Support • Thousands of free and paid themes are available online • Same control panel operates basic customization • Open customization only limited to your imagination

  24. FREE: No Plug-ins Available • No plug-ins of any kind are allowed • $2,500 each month (yes $2,500) join VIP Program for full control of customization and the ability to use plug-ins

  25. PAID: Plug-in Freedom • Unlimited access to all free and paid plug-ins available for WP

  26. FREE: WP Ad Space • WordPress.com reserves the right to sell ad space on your site • Ad-free option is $30 per year

  27. PAID: Content Control • Only what you post or allow will ever be visible on your blog

  28. FREE: Sales Restrictions • Cannot sell or control the ad space on your site • IF you receive MORE THAN 25,000 views per month and apply for the privilege • If approved you will split the revenue 50/50 with WP

  29. PAID: Make Money! • Control and sell whatever ad space or items you want on your site

  30. CONCLUSIONNothing but the Gift of Godis ever free.

  31. CONCLUSIONPaid Hosting = Freedom

  32. SECOND Should I design it myself or pay someone?

  33. Do-It-Yourself

  34. Do-It-Yourself • Easy to get started

  35. Do-It-Yourself • Easy to get started • 1-click WP install

  36. Do-It-Yourself • Easy to get started • 1-click WP install • Select a theme

  37. Do-It-Yourself • Easy to get started • 1-click WP install • Select a theme • Customize, fairly user-friendly control panel

  38. Do-It-Yourself • Easy to get started • 1-click WP install • Select a theme • Customize, fairly user-friendly control panel • WP is written in PHP, not HTML

  39. Do-It-Yourself • Easy to get started • 1-click WP install • Select a theme • Customize, fairly user-friendly control panel • WP is written in PHP, not HTML • Install plug-ins (paid site)

  40. Do-It-Yourself • Easy to get started • 1-click WP install • Select a theme • Customize, fairly user-friendly control panel • WP is written in PHP, not HTML • Install plug-ins (paid site) • Spend a lot of time learning

  41. Outsourcing

  42. Outsourcing • Get a professional

  43. Outsourcing • Get a professional • No portfolio?

  44. Outsourcing • Get a professional • No portfolio? Guinea pigs don’t pay!

  45. Outsourcing • Get a professional • No portfolio? Guinea pigs don’t pay! • Look over their web AND WP portfolio PHP NOT HTML

  46. Outsourcing • Get a professional • No portfolio? Guinea pigs don’t pay! • Look over their web AND WP portfolio PHP NOT HTML • Analyze styles and variety

  47. Outsourcing • Get a professional • No portfolio? Guinea pigs don’t pay! • Look over their web AND WP portfolio PHP NOT HTML • Analyze styles and variety • Ask for references/recommendations

  48. Outsourcing continued. . . DO YOUR HOMEWORK!

  49. Outsourcing continued. . . DO YOUR HOMEWORK! KEEP COSTS DOWN!

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