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ATVEA Launch Brussels 27 th May 2004. What is ATVEA?. ATVEA is the all-terrain vehicle industry European Association Set-up in 2003 7 founding members Joint-working Developing European ATV sector Representing ATV sector. Typical ATV Design. ~110 cm wide Light weight Handlebar
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What is ATVEA? • ATVEA is the all-terrain vehicle industry European Association • Set-up in 2003 • 7 founding members • Joint-working • Developing European ATV sector • Representing ATV sector ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
Typical ATV Design ~110 cm wide Light weight Handlebar Carriage racks Straddled seat Muffler Low pressure tires Transmission Combustion engine Soft suspension 2- or 4 wheel drive ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
Terrain riding capability is determined by Vehicle+Rider interaction All Terrain Riding ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
ATV Usage Sports Trail Utility Utility ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
ATV Market Expansion in all member states • Europeans discover the versatility of ATVs ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
Million Euro 1000 900 Rental 800 2nd hand margins 700 Accessories 600 insurance EU 72 % Fuel 500 VAT 400 Distribution margin 300 Transportation Import duty 200 Imports Non EU 28 % 100 0 2003 Consolidated European ATV Industry 2003 ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
ATVEA Objectives • To promote the correct and responsible use of ATVs in Europe • To contribute to the development of an appropriate legal and regulatory framework regarding the design and use of ATVs at European and national levels • To contribute to ATV user education and training • To seek to cooperate with other industry stakeholders on an international basis ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
Organisation • ATVEA run via Council • 3 Committees organise ATVEA’s work • Education • Technical • Marketing • Secretariat ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
Committees • Education Committee • educate general public to use ATVs responsibly and in a legal manner • build appropriate European standards for training and education materials • Technical Committee • cross-industry opinion on technical and legal aspects of the ATV sector • contribute to the development of homologation and regulatory aspects • Marketing Committee • monitors market developments and trends to provide facts & figures on the industry • promotion of the ATV sector ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
ATVEA’s Added Value “ATV market growing fast in the world’s largest single market” • ATVEA members bring over 20 years of experience • One contact for dialogue with European Institutions, NGOs and ATV-linked organisations • Forging links between ATV manufacturers and stakeholders • Producing documentation and statistics • Expertise leading to harmonisation of laws and regulations ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
ATVEA Members ATVEA’s current members are: • Arctic Cat Inc. • Bombardier Recreational Products, Inc. • Honda Europe Motorcycle • Kawasaki Motors Europe • Polaris Sales Inc. • Suzuki France • Yamaha Motor Europe ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org
To find out more… • ATVEA Secretariat c/o LOGOS Rue Vautier 54 B-1050 Brussels Belgium Tel: +32 2639 6237 Fax: +32 2644 9017 Email: secretariat@atvea.org • ATVEA website: www.atvea.org ATVEA | 54 rue Vautier | Brussels 1050 | Belgium | T: +32 2639 6237 | F: +32 2644 9017 | E:secretariat@atvea.org | www.atvea.org