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Launching the Virgin Galactic Self-Righting Rocket: Innovative Toy Design and Market Insights

The Virgin Galactic Self-Righting Rocket (VGSRR) project, spearheaded by Tom Bates and a dedicated team, incorporates cutting-edge designs inspired by Spaceship 2. Our rocket model emphasizes safety, reusability, and environmental considerations as we explore air-pumped rockets with lower costs and wider market appeal. Utilizing Google SketchUp for 3D modeling, we've refined our prototype based on market research that shows high interest from toy retailers like Toys’R’Us and Argos. With no electronics to pollute and fully recyclable materials, the VGSRR stands at the forefront of sustainable toy innovations.

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Launching the Virgin Galactic Self-Righting Rocket: Innovative Toy Design and Market Insights

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  1. FEW SCREWS L SE M

  2. THE TEAM Tom Bates – Project Manager/CAD Jack Hargreaves - Innovations FEW SCREWS L SE Matt Williams – R&D/ Finance Charley Warder – Chief Engineer Patrick McMullen – Market Research M

  3. UR PR DUCT M

  4. PLANS

  5. Chemical/ black powder Rockets • Not re-usable • Safety issues? • Cost • Environmental issues • Air pumped rockets • Lower cost • Larger market • Re-useable RIGINS J

  6. We wanted to incorporate the principles of self-righting flight, as used by Spaceship 2, upon its re-entry into Earth’s atmosphere. • The Virgin Galactic Self-Righting Rocket • (VGSRR) ST MP R CKET C

  7. Elevons – how they work How the model works. Launch mode – high speed Elevons kept flat Flight mode – cruise speed Elevons control flight H W IT W RKS C

  8. Using freeware Google sketch up we created a detailed 3d model of our product. • Why we used it ( Ease of changes and are able to see finished product) • To scale printouts were used to make the prototype. C MPUTER AIDED DESIGN T

  9. Reviewed Competitive Products • Excitement • Price • (Internet survey) • School survey MARKET RESEARCH M

  10. APPEAL • Children • Adults • Leading toy retailers very Interested • Toys’R’Us • Toy Master • Argos • Royal air force shops confirmed they would definitely stock this product. P

  11. Manufacturing & Design for Manufacture Supply Partner – Refined Industries Distribution & Shipping Sea Freight - GSL Full cost analysis Break-even Sensitivity Analysis (refer to Folio for details) C STS M

  12. ENVIR NMENTAL CONSIDERATIONS • Restrictions on recycled material for toys. • Packing fully recyclable. • Sea-freight minimises carbon footprint. • No batteries or electronics to contribute to toxic land fill. J

  13. CL SING C MMENTS What does the Virgin corporation get from this new product? • Profits from product sales • Awareness of Virgin Galactic space program • Introduces the Virgin brand to a new generation Virgin = Excitement M

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