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Leveraging Social Media for Successful MS4 Programs: Insights from Chesterton's Experience

Join Jennifer Gadzala, MS4 Operator from the Town of Chesterton, as she shares insights from the Indiana MS4 Annual Meeting on May 24, 2011. Discover strategies for utilizing social media platforms like Facebook and Twitter to engage with the community effectively. Learn about the challenges of building a follower base, the importance of timely communication, and how to keep content engaging and relevant. This session will provide practical tips on using social media to promote events, answer community questions, and enhance public participation in stormwater management efforts.

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Leveraging Social Media for Successful MS4 Programs: Insights from Chesterton's Experience

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  1. Indiana MS4 Annual Meeting, May 24, 2011 Unique Elements from Successful MS4 Programs Beyond the Web: Using Facebook and Twitter Jennifer Gadzala, MS4 Operator Town of Chesterton

  2. Indiana MS4 Annual Meeting, May 24, 2011 Twitter can be lonely Challenges experienced: Finding interested “followers” Low following Limited space for messages

  3. Indiana MS4 Annual Meeting, May 24, 2011 “Like” me on Facebook Reaching the interested & resistant masses: Keep the information flowing Highlight events - future and past Answer “wall” questions in a timely manner Keep it light and fun Keep moderate expectations but wish big

  4. Indiana MS4 Annual Meeting, May 24, 2011 Jennifer GadzalaMS4 OperatorTown of Chesterton Thank You! Phone: 219-728-1336 Fax: 219-929-1428 Email: jgadzala@chestertonin.org

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