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What Is Digital Marketing?

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What Is Digital Marketing?

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  1. What Is Digital Marketing? Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

  2. Types of digital marketing 1. Website Marketing2. Social Media Marketing 3. Affiliate Marketing 4. Pay-Per-Click (PPC) 5. Content Marketing 6. Video Marketing 7. SMS Messaging 8. Email Marketing

  3. Website Marketing A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns.

  4. Social Media Marketing The primary goal of a social media marketing campaign is brand awareness and establishing social trust but as you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

  5. Affiliate Marketing Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old stand-by. With affiliate marketing, you promote other people’s products, and you get a commission every time you make a sale or introduce a lead.

  6. Pay-Per-Click PPC advertising enables you to reach internet users on a number of digital platforms through paid ads. You can setup PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services.

  7. Content Marketing The goal of a content marketing is to reach potential customers through the use of content. on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include: blogs, ebooks, online courses, infographics, podcasts, and webinars.

  8. Video Marketing YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something or just to relax.

  9. SMS Messaging Political parties and candidates use SMS messages to send positive information about their candidates and negative messages about their opponents.

  10. Email Marketing Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages we all receive per day, but that’s not what email marketing is all about.

  11. Thank You Email: info@interactivepixels.in Phone: (+91)-75030-10601 Website: https://www.interactivepixels.in/index.php

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