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The use of social media platforms to reach audiences in order to promote your brand, improve sales, and drive traffic to your website is known as social media marketing. This include creating compelling content for your social media profiles, listening to and engaging with followers, assessing your outcomes, and conducting social media ads.
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SOCIALMEDIA MARKETING'S FIVEBASIC FEATURES
Agenda 01 02 03 04 05 ESTABLISH THETONE AND FREQUENCY ENGAGE YOU AUDIENCE PURPOSE OFSOCIAL MEDIA DEFINE YOUR TARGET MARKET ANALYSIS
1. PURPOSE OF SOCIAL MEDIA Firstyouhavetoclarifyyourpurposeforusingsocialmedia.Some businessesusesocialmediatoincreasebrandawareness,whileothersuseit to drive website traffic and sales. Social media can also help you generate brand engagement, build a community, and serve as a customer support channelforyourcustomers.Soalwayskeepinmindyourpurpose.Itmaybe toincreasethetrafficorgeneratebrandengagement.
2.DEFINEYOURTARGET MARKET Who is your ideal customer? Defining your target audience is critical to your online marketing efforts. If you want to reach women aged 18 to 29, you should concentrate your efforts on Facebook. If you want to market to men with graduate degrees, you shoulduse LinkedIn.Your targetaudience influencesnot only where you spend your marketing time, but also the type of contentyouprovide.
4.ENGAGEYOU AUDIENCE 3.ESTABLISHTHETONE ANDFREQUENCY Conversations about your business will rise in tandemwiththegrowthofasocialmedia marketing agency. People will leave comments on your social media postings, tag you in their posts, and send you direct messages. The more youcommunicatewithyouraudience,themore likelyyouaretoconvertthem. Youcan'tjustwriteablog"everynowandthen," oritwillneverbefinished.Planaheadoftimeto publish two blog posts per week, on Mondays andWednesdays...ortopublishthreeFacebook status updates per week... or participate in two LinkedIn discussions per week You must also decide on your official tone or voice for all of theseposts.Funny?Conversational?Formaland corporate? Select a tone that will be appealing toyourtargetaudience.
5.ANALYSIS Whetheryou'regeneratingcontentorinteractingonsocialmedia,you'll wanttokeeptrackofhowyoursocialmediamarketingisprogressing. Doyouhavemorefollowersonsocialmediathanyouhadlastmonth? Inamonthhowmanycommentsyouget?Howmanypeopleusedyour company'shashtagintheirsocialmediaposts?
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