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Introduction to Search Engine Optimisation

Basics of SEO - Introduction to Search Engine Optimization for SEO Beginner<br><br>

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Introduction to Search Engine Optimisation

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  1. Basic of Search Engine Optimisation

  2. Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.  • The process of analyzing and making changes to a website to improve search rankings is called Search Engine Optimization, or SEO. • SEO service London used to improve rankings for relevant keywords in search results. What is search engine optimisation(SEO)?

  3. Why do we need SEO? • Your business get most of the traffic from search engines. • If you provide valuable information and make it easy to find for search engines and organised it, they reward back with higher ranking. • Ranking on top means more visitors comes to your business, and more visitors means more profit.

  4. Types of SEO • On- page Optimisation • Off-page optimisation

  5. ON-Page Optimisation • On page optimisation is practise of optimisingindividual web page by all the technique and methods to get higher rank in search engine. • On page optimisation effect your website listing in organic result. • On page optimisation is done for maximise the website’s traffic by targeted keywords related to the page content.

  6. ON-Page SEO Includes: • Title & Meta Tag • Alt Tag • Header Tag • URL Structure • Canonical Tag • Content • Density • Internal Linking • Sitemap • Robots

  7. OFF-Page Optimisation • Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. • Off page SEO is all about getting high quality and related link from other websites to your website. • It requires a lot of work on a daily basis, to receive quality backlinks. • It helps to maximize website performance in search engines for target keywords

  8. OFF Page SEO Includes: • Social Bookmarking • Profile Creation • Local Listing (For Local Business) • Article Submission • PPT Submission • WEB 2.0 • Forum Submission • Press Release

  9. Contact Us • Address : 90 Stafford Road • Wallington ,Surrey SM6 9AY • Call Us : 0208 686 4577 Email Us : hello@telsamedia.com • Website : https://seo-experts.co.uk/

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