SEO Vs PPC-

1. Seo Vs Ppc Basics of SEO and PPC As we know, search engine optimization or SEO is a type of process of making a website more integrated. It is commonly used in making a website visible to other people. While searching for any services or products in a search engine, they get various results. But if we implement SEO in any website, we can make sure that the preference of the website comes first when searching in any search engine. This is what SEO does to a website. It increases the visibility of the website so that the end-user can comprehend it. To improve the business, one must always attract customers, and they must get the users' attention. And the more visibility a website has, the more customers it will attract, which is good for business. Pay per click or PPC, as we know, is a type of model commonly used by an advertiser to advertise. They put the advertisement like a pop-up box on top or bottom of any website. And if someone clicks it, then they have to pay for opening the site. Advantages And Disadvantages Of SEO And PPC PPC is generally a fast process, whereas SEO is a slow process. But many people prefer SEO because it is free to use. And to improve your organic traffic, the use of SEO is very important. SEO is a free organic search, whereas PPC is a paid search. SEO has many advantages as it can help the website become more authentic and becomes fully visible in the customer's eye. Making the website visible to customers is not an easy thing. SEO has taken over global marketing. A thousand people get to search every day in a search engine to get the desired result. But if we implement the SEO in the right sequence, then the company will make a profit while using its website as the top website, among others. PPC also has certain advantages of its own. Tight control of the budget is to be maintained by PPC. It depends on how much money a person is willing to give to get the desired result. Once SEO and PPC are put together, then we can get certain advantages. Data from PPC can be put or given to SEO for further success. For high-performing keywords, the total amount of traffic can be modified by targeting clicks. We can also easily move high-quality keywords, high volume, or low converting keywords from PPC to SEO. We can improve our awareness, performance, and confidence with help from SEO and PPC. Both of them are more or less the same and can overcome many obstacles in digital business. Know a few details about Pay per click PPC is commonly used in increasing sales, promoting brand awareness, generating leads, and many other factors. SEO is commonly used to make changes in the

2. overall digital aspects of the website. An unpaid traffic SEO may emerge from different kinds of searches like video search, image search, academic search, video search, or even news search. Many people use SEO because it is convenient and easy to use and can be searched from any search engine. Through SEO, a sufficient investment return can be received. Both SEO And PPC require a lot of money to operate. A conclusion stating the dependency on each other In the end, all we can say is that PPC And SEO are the two sides of the same coin. One cannot work without the other. They are dependable on each other. Both can be used to get a specific type of outcome. Moreover, we cannot think of anything other than SEO And PPC in this modern world. It is a must in Digital Marketing.