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UK Television Audience Measurement

UK Television Audience Measurement

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UK Television Audience Measurement

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  1. UK Television Audience Measurement (21st September 2006)

  2. Agenda • Introduction to AGB Nielsen Media Research • Our role within the BARB process • Overview of UK TAM Market • Growing Measurement Complexity • Audience Measurement • Production and Reporting

  3. Who Are We? • Joint venture between AGB Group and NMR • Based in 27 countries worldwide • Over 46.000 households installed worldwide • Asia Pacific (18.400 h/h) • Europe (22.300 h/h) • Africa/Middle East (1.850 h/h) • Latin America (3.650 h/h) • TAM Specialists – our business is dedicated to TV audience measurement

  4. AGB NMR in the UK … • 100+ staff • Head office, 60 Strand. • Awarded BARB Contracts in 2000 • Live from Jan 2002, extended to Dec 2009

  5. BARB

  6. The UK Panel • 6,000 installed homes • Over 14,000 individuals • Over 6,000 guests • 5,100 total reporting panel • 6 different reception platforms • Over 29,000 different devices within the panel

  7. 3 2 1 5 4 6 7 A Panellist’s Lifetime

  8. Analogue Terrestrial 37% Digital Analogue Digital Cable 1% Terrestrial 16% Terrestrial Terrestrial Satellite 0% Cable 13% Cable Cable Satellite 33% Satellite Satellite Viewing by Platform in the UK BARB w/e 3rd Sept 2006

  9. TVM4 & UNITAM The UK Home 10,242 6,706 6,584 2,700 Camera VCR Game 3139 DVD & RDVD Digital STB PVRs / SKY+ 69 The UK TAM Market TVSET VCR DVDR SKY/SKY+ DCAB DTT NBD Over 29,000 Devices PVR

  10. UNITAM benefits UNITAM UNIQUE FEATURE • Possibility to measure DRC, Plasma, LCD, HDTV • TSV devices (DVDR, PVR) TVM4 LIMITATION • Limited number of devices connected • SVHS • Some combi devices

  11. Installation • All TV sets, platforms, VCRs and PVR/DVDR in the homes need to be monitored • Duration dependant on number of sets and complexity • 1 transmission unit per home connected to phone-line/GSM • 1 base unit per set • Each installation Line Tested for Quality Control

  12. Daily Reporting Timetable 09:30 Overnights 09:35 PVF 10:00 Programmes 10:30 IBT-Live 11:30 IBT-Consolidated 11:40 Spots 11:45-12:45 Breaks

  13. Ongoing Maintenance • Quality Control monitoring • Polling issues • Rejected homes • Communications • Nil viewing • Uncovered viewing • New TVs/equipment • Technical issues • Re-education