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Transforming Traffic into Leads and Sales: Unlocking Marketing Success

Join Dan Smink and James Omdahl as they explore the critical role of leads in driving revenue in your marketing strategy. In this session, discover effective techniques for converting website traffic into valuable leads and sales. As Kipp Bodnar from Hubspot emphasizes, "Leads are a metric that, as marketers, we have to rely on because leads mean money." Gain actionable insights to enhance your lead generation and conversion efforts, and learn how to optimize your marketing strategies to maximize your profits.

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Transforming Traffic into Leads and Sales: Unlocking Marketing Success

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Presentation Transcript

  1. Why Am I Here?

  2. Lead Generation and Conversion

    Turn Your Traffic into Leads & Sales
  3. Great to see you (again)! Dan Smink Partner James Omdahl Digital Strategist
  4. Agenda “Leads are metric that, as marketers, we have to rely on.  Because leads mean money.” ~ KippBodnar, Hubspot What Is A Lead? Lead Generation Offers Calls To Action Landing Pages
  5. What Is A Lead?
  6. What Is A Lead? It’s a chance to start a dialogue with a potential customer to convert to a sale
  7. Create Offers To Generate Leads Lead Capture Form Calls To Action (CTAs)
  8. Target Different Customers
  9. What’s A Good Offer? Good offers should: Address one or more customer problems Provide a targeted solution to the problem Be time sensitive Give a special discount or reward for taking action
  10. Offer Examples Whitepapers: “Seven Secrets for Planning a Successful Party” Checklists: “Colorado Fall Law Care Checklist” Special Events: “October Camper Clearance Preview Party” Infographics: “What the Government Shutdown Means to Your 401k”
  11. What Makes a Good Call to Action? Good calls to action: Use the language of your customer Create a sense of urgency Convey value Create excitement Clearly tell your prospect what to do
  12. Call to Action Examples Buy Now Before it’s Too Late! Get Your Free Copy Today (a $79 value!) Only 3 Left at This Price! Buy Now! Don’t Make the Same Mistake I Did, Download this Report Today! Join the Revolution Today! Click Here to become a Member Now!
  13. Landing Page Background Landing page - allows you to capture a visitor’s information through a lead form. Good landing page - will target a particular audience. Landing page – helps convert a higher percentage of your visitors into leads.
  14. Landing Page Optimization Tips Use a clear title, description, and layout. Remove all distractions. Streamline and shorten forms Follow up with a “thank-you” page or an auto-response email. Suggest other offers or steps they can take. Track your conversion rates closely Test, Test, Test.
  15. Landing Page Comparison 1 Highest Email Opt-in? Version A Version B
  16. Landing Page Comparison 1 Highest Email Opt-in? Version A Version B Version B Increased Email Opt-ins by 11%
  17. Landing Page Comparison 2 Most Appointments Scheduled? Version A Version B
  18. Landing Page Comparison 2 Most Appointments Scheduled? Version A Version B Version B Increased Appointments Scheduled by 17.9%
  19. Offer Text Comparison Highest Trial Registrations? Version A Version B
  20. Offer Text Comparison Highest Trial Registrations? Version A Version B Version B Increased Trial Registrations by 38%
  21. Call to Action Button Comparison Highest Sales? Version A Version B
  22. Call to Action Button Comparison Highest Sales? Version A Version B Version A Increased Sales By 24% and Revenue per Customer by 48%
  23. Testing Tools Testing your Pages is Crucial!!! Visual Website Optimizer Google Content Experiments Unbounce SiteCatalyst
  24. Lead Generation Tips Use multiple offers or CTAs per page to address Different customers Different stages in buying process Rotate offers on page Place CTAs on blog sidebar and at bottom of blog Create a thank you page and/or an email with a subsequent offer

  25. Questions?

  26. Contact Us C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com
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