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Data hungry

Discover how Tictrac can help you reach your health and wellness goals with personalized tracking, motivation, and rewards. Join our engaged community of users and start feeling great today!

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Data hungry

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Presentation Transcript

  1. Data hungry

  2. Hello

  3. Get to the point

  4. Intro to Tictrac

  5. Engagement is key

  6. 3 main objectives

  7. #1 Who are we designing for?

  8. Superset & our backend data by

  9. Average BMI: 26.9 Findings across the board

  10. We reached out to 90K people

  11. Low fitness scores were strongly correlated with poor diet and wellbeing

  12. “I want to start pushing myself to feel great” Study by BUPA: • 2,000 people surveyed • ‘Lose weight’, ‘Get fitter’ and‘Eat more healthily’ were top new year resolutions More data please

  13. “I want to start pushing myself to feel great” By February 66% of resolution-makers had abandoned their goals. 86% by the end of March.

  14. “I want to start pushing myself to feel great” “We stopped being lazy and taking the car. It took us a good 2 ½ years to do this.” 25 in-depth interviews “Another nice part of the routine was I made friends” “Stress is what causes me to fall off, I reach for anything” “My wife and I made small changes to an existing behaviour and started eating half a bar of chocolate instead of a whole one”

  15. “I want to start pushing myself to feel great” Our target audience is mostly: Age: 30-50 Almost overweight (BMI > 26) Goal: Feel better Problem: Lack of motivation So what?

  16. “I want to start pushing myself to feel great” #2 How can we help our target users?

  17. “I want to start pushing myself to feel great” "Committing to something 100% is almost impossible. We’re setting ourselves up for failure.”

  18. “I want to start pushing myself to feel great” Think Small to Reach Big

  19. “I want to start pushing myself to feel great”

  20. “I want to start pushing myself to feel great” The missing pieces • Celebrating success • Rewarding people for their effort

  21. “I want to start pushing myself to feel great” Short & long term reward model

  22. “I want to start pushing myself to feel great” Rewarding people for effort, not ability

  23. “I want to start pushing myself to feel great” #3 What could the design solution be?

  24. “I want to start pushing myself to feel great” Stalking is sometimes necessary

  25. “I want to start pushing myself to feel great” App reviews are your friend

  26. “I want to start pushing myself to feel great”

  27. “I want to start pushing myself to feel great” Live prototype in Apps Script

  28. “I want to start pushing myself to feel great” Guerrilla testing - old but gold

  29. “I want to start pushing myself to feel great” Guerrilla testing Changes Changes Technical review Product review Guerrilla testing Changes Repeat or go to next phase Guerrilla testing Changes Changes Business review

  30. “I want to start pushing myself to feel great”

  31. “I want to start pushing myself to feel great” Next phase: 18 x 45 min interviews in 3 stages

  32. “I want to start pushing myself to feel great”

  33. “I want to start pushing myself to feel great” What’s next?

  34. “I want to start pushing myself to feel great” “We believe that a personalised approach is key to supporting people to change to a healthier lifestyle. Some people want to set goals; others will enjoy peer support or competition, whilst others like prompts and reminders.” - Dr Steven Luttrell, Medical Director at Bupa UK ” Make it really personal

  35. “I want to start pushing myself to feel great” Deliver more personalised comms

  36. “I want to start pushing myself to feel great” Use tools like

  37. Dive straight in

  38. Thank you Victoria Constantine UX/UI Designer @ Tictrac

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