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Smart PR. Powered by. A new press release element of marketing combining:. Public relations (PR). and. Search Engine Optimization (SEO). Sent globally to more than 27 million Internet users. News Sites. Yahoo News Google News MSN News AltaVista News. AllTheWeb Topix Feedster

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  1. Smart PR Powered by US Global Marketing Group

  2. A new press release element of marketing combining: Public relations (PR) and Search Engine Optimization (SEO) US Global Marketing Group

  3. Sent globally to more than 27 million Internet users News Sites • Yahoo News • Google News • MSN News • AltaVista News • AllTheWeb • Topix • Feedster • Daypop US Global Marketing Group

  4. Smart PressReleases Smart PressReleases US Global Marketing Group

  5. Immediate world wide distribution Contact Points • Newsrooms • Media outlets • E-mail and FTP distributions • Journalists • Analysts • Freelance writers US Global Marketing Group

  6. Smart PressReleases Smart PressReleases US Global Marketing Group

  7. Smart PressReleases • Each press release consists of 300 to 600 words • Authored by our staff of professional writers • Editing of your press release scripts is available • Keyword analystsidentify relevant search terms • Anchor text linked to related content on your web site • JPEG imagesget your photo picked up and displayed • Each published press release receives a minimum of 30,000 page views US Global Marketing Group

  8. Around the world Toplistings In a matter of a few days! US Global Marketing Group

  9. YAHOO – Atlanta marketing US Global Marketing Group

  10. All the Web – Atlanta marketing US Global Marketing Group

  11. AOL – Atlanta marketing US Global Marketing Group

  12. LYCOS – Atlanta marketing US Global Marketing Group

  13. PressRelease Tip #1 Optimization US Global Marketing Group

  14. Keyword Phrases • The first words of your press release headline are the words that will most likely show up in the searchengines. • Use these keywords over and over again in the body of your release to establish keyword density. • Keywords become "anchor text" that direct readers to your website in the form of “authority links”. US Global Marketing Group

  15. PressRelease Tip #2 CALL TO ACTION US Global Marketing Group

  16. Collect Reader’s Information • Without a call-to-action in the press release you may not see the immediate value in these releases. • Readers must perceive value in contacting you either through email, phone, or by visiting your website. • Make an exchange for the reader’s contact information by offering an item such as: US Global Marketing Group

  17. Readers are more likely to share their contact information in exchange for an item with perceived value • helpful information • Statistics • Resources • Gift • Sample • Contest entry • Advice • Avery special discount. US Global Marketing Group

  18. PressRelease Tip #3 Use Graphics US Global Marketing Group

  19. Be a show off • A photo will add credibility and create curiosity. • Graphics give editors the ability to to catch people’s attention when they are scanning headlines. US Global Marketing Group

  20. PressRelease Tip #4 Use Quotes US Global Marketing Group

  21. Build credibility • Be careful to stick to the facts. • Use at least 2 quotes, and one of them should be from an expert or executive within your organization. • Testimonials form satisfied customers provide validity. • Use excerpts from respected journals or trade magazines. • Offer proven research statistics from respected organizations. US Global Marketing Group

  22. PressRelease Tip #5 Stay Current US Global Marketing Group

  23. Old news is bad news • Tie your message to something that is happening today. • A new promotion you are running. • Results from a new study just completed. • Tie events to the weather, politics, events, or any other type of current news. “Plywood sales rocket as hurricane approaches Florida coast” “Home owner’s premiums soar in Ivan’s wake” US Global Marketing Group

  24. PressRelease Tip #6 Identify Yourself US Global Marketing Group

  25. Provide company information • This is your opportunity to explain • Affiliations • Degrees • Awards • promotions. • Include information about the person quoted in the press release. • Provide information about the sources of your statistical information. • Always include company information. US Global Marketing Group

  26. PressRelease Tip #7 Contact Information US Global Marketing Group

  27. Be certain the reader can find you • Include contact information with every press release. • Plan ahead, provide a trackable: • Phone number • Email address • Web site address US Global Marketing Group

  28. PressRelease Tip #8 Be Creative US Global Marketing Group

  29. Stay in the news year round • Press release possibilities are limited only by your imagination • Partnerships • Alliances • New employees • Affiliates • Achievements • New concepts • New ideas • New products • New solutions • New studies • New reports • Case studies • Statistics • Surveys • Polling • Amazing stories • Awards • Accomplishments • Recommendations • Upcoming events • Speakers • Holidays • Anniversaries • Historical reflection • Gifts • Charities • Causes • Statements • Nomination • Controversy • Lawsuits • Conflict • Firsts • Mystery • Animals • Kids • Women • Trends • How-to articles • Local angles on national news • Free advice • Local and national: • Issues • Weather • Disasters • Labor trends • Unique techniques • Mistakes • Fraud • Contest • Winter • Autumn • Summer • Spring • Tips • Focus US Global Marketing Group

  30. PressRelease Tip #9 Link Back US Global Marketing Group

  31. Impress your website visitors • Once you find your press release on sites such as Yahoo, link to it from your web site. • Broadcast your press release to your mailing list. • Major news outlets running a story on you brings credibility to everything that you do. US Global Marketing Group

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