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Cases in Management Education

Cases in Management Education. Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99258 chen@jepson.gonzaga.edu http://barney.gonzaga.edu/~chen. Why Case Studies?.

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Cases in Management Education

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  1. Cases in Management Education Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99258 chen@jepson.gonzaga.edu http://barney.gonzaga.edu/~chen

  2. Why Case Studies? • Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

  3. Objectives of Case Studies • Cases help us sharpen our analytical skills • Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. • Cases are useful for developing sets of principles and concepts that can be applied in practice. • Case studies generate a high degree of involvement in the learning process. • promote rigorous thinking • develop communication skills • Act as being a manager: problem solving • intellectually, politically, and socially • sense of fun and excitement

  4. Strategy Development • Situation Analysis • SWOT • (Strength, Weakness, Opportunities, and Threats) • Porter’s Model etc. • Objectives • Strategies • Implementation • Analyze how the IT has been applied within the case and future consideration. N

  5. The First Case Study • Swimming in the Virtual Community Pool with PlentyofFish • online social networking sphere.

  6. Discussion Issues • 1. What is the nature of competition in this industry? Describe and explore your answer with the following: (see details in the syllabus) • 2. Does Frind have a solid, sustainable business model for PlentyofFish (in other words, was he good or lucky, or both)? Describe and illustrate your answer with the following: (see details in the syllabus) • 3. Based on the findings/answers stated from (2) above, what is the best model going forward? Describe and explain your answer clearly and thoroughly. • 4. What Information Technology (IT) should he invest in for the site? (Hint: Cost/Benefit analysis) • Analyze how the IT has been applied within the case and future consideration.

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