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PP. MILIND BALLAL (THANE MIDTOWN) RTN. DR.HARJEET ANAND

Back to Home. ROTARY AND PUBLIC RELATIONS. PP. MILIND BALLAL (THANE MIDTOWN) RTN. DR.HARJEET ANAND. Back to Home. MISSION STATEMENT.

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PP. MILIND BALLAL (THANE MIDTOWN) RTN. DR.HARJEET ANAND

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  1. Back to Home ROTARY AND PUBLIC RELATIONS PP. MILIND BALLAL (THANE MIDTOWN) RTN. DR.HARJEET ANAND

  2. Back to Home MISSION STATEMENT • Encourage clubs and districts to develop leaflets describing successful activities for distribution in their communities; hold workshops which will suggest practical techniques to share infromation about Rotary with the public. • Offer ideas for public displays of the service activities of local Rotary Clubs in store windows, malls, libraries and public areas during special Rotary months. • Encourage clubs and districts to create large sign-boards which depict Rotary’s good work, taking into account the various cultural and traditional differences in Rotary.

  3. Back to Home WHAT PAUL HARRIS SAID? • In the promotion of understanding,it is important to reach large numbers-non Rotarians as well as Rotarians-and you cannot reach large numbers privately.

  4. Back to Home WHY DO WE NEED PUBLICITY? • Create visibility. • Inform people. • Encourage and retain members. • Evoke interest of society in Rotary. • Appeal to participate. • Create an interface with the society • Initiate a dialogue with partners in service

  5. Back to Home HOW DO WE GET PUBLICITY? • Newspapers. • News channels. • Radio. • Hoardings. • Posters. • Magazines

  6. Back to Home WHAT IS PUBLIC IMAGE? • Like any consumer product which has a particular use and therefore demand, community service too is a social product required by the society.The organization indulging in such activity needs to have an image,an identity,a name which informs the public about its uniqueness.That is in short a public image.It is the driving force that propels the organization ahead.

  7. Back to Home WHAT IS PUBLIC RELATIONS AND HOW TO ACHIEVE IT? • Joining hands with like minded organizations.for eg. educational, health, legal, environmental, sports, business community,religious etc. • Building relations with bureaucracy. • Focus on mutual benefits. • Promoting events • Fund raising programs. • Invite prominent persons of the society, particularly media for Rotary functions.

  8. Back to Home EFFECTIVE PUBLIC RELATION • EPR requires time,effort and planning. • The PR chairperson must develop a strategy. • Have a time table • Avoid last minute preparations

  9. Back to Home PITCHING TIPS • Media list. • Newsworthy stories. • Well in advance. • Keep a follow up but do not keep nagging. • Follow deadlines. • Background material. • No argument with reporters.

  10. WHAT MEDIA EXPECTS OF ROTARY? • Deadline. • More than publicity. • More serious and novel jobs. • Newsworthiness.Relevant to larger community,not just Rotary fraternity.

  11. Back to Home PREPARATIONS • Preparation of communication plan • Address book with contact information on media and individual. • Organization of press-briefings and informal meetings with press. • Analysis of media coverage.

  12. Back to Home WHAT SOCIETY AT LARGE FEELS ABOUT ROTARY ? • Merry making organization. • Only those who flaunt their wealth. • Cosmetic.

  13. Back to Home HOW TO REMOVE THE MISCONCEPTIONS ? • Elaborate all the projects that are undertaken by the club,the district as well as RI. • Impress upon them the seriousness with how the Rotarians work. • Inform them about the RI set up. • A lie can travel half way round the world while the truth is putting onits shoes.

  14. Back to Home CAUTION WHILE HANDLING MEDIA • There are several ways to take your story to the media.Whatever may be the approach,be persuasive,persistent and friendly-but never be aggressive. • Don`t believe your own publicity,you will start thinking that you are better than what you actually are.

  15. Back to Home WAYS & MEANS OF REACHING WIDER AUDIENCE • Promoting RI programs. • Developing a two way system-between people and Rotary. • News should be noteworthy. • Picture perfect with a caption. • Invitation. • Phone,fax,e-mail or mail.

  16. Back to Home MEDIA OUTREACH • A press conference • An interview • Any publicity material like hoardings , handbill , broucher, posters ,circulars, leaflets etc. • Rotarians must sell stories to media. A Proper research has to be done.

  17. Back to Home WHAT MEDIA IS INTERESTED • Human stories. • Helping the deprived where no other agency has reached. • Awards instituted for Samaritans in the society.

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